• NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] Top 5 Content Marketing Trends for 2017
    When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. People Get their News from Social Media. With the majority of the news media online, many people get their news from their preferred social media channel. Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising.
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] Creating a B2B Digital Marketing Plan
    Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). Generating B2B Leads with Social Media. B2B customers spend lots of time online.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] How B2B Marketers Create and Promote White Papers That Convert
    From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Be sure to link back to the landing page as you promote the white paper on social media and other channels. B2B Online Marketing Blog Content Marketing b2b content marketing B2B Marketing demand generation white papers
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] 4 Marketing Metrics That A Social Selling Program Will Influence
    Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. Both “social and “sales” are in the term. Yet, a lot of the statistics out there include the impact on social media, sales, revenue, buyer’s journey — which are all good things.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] Micro-Influencer Marketing is the new Influencer Marketing
    Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. Online influencers at all levels are smart, savvy, and clever.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] Six BIG Productivity Hacks to Get More Content Marketing Done
    Social media posts. Online tools. And there’s a great chance you’re already using marketing automation tools for lead nurturing, and perhaps apps like HootSuite or AgoraPulse to automate social media postings. The bar keeps getting raised for content marketing.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 17, 2017
    [Online, Social] How the Recommendation Engine Explosion is Changing Martech and Content Consumption
    Some platforms also pull in multiple data sources and look at outside factors such as the behavior of your social networks. Certain types of news might get popular or unpopular in our social media circle and we might miss on the variety of opinions. ” Integrating a wider range of sources, such as social media, can help provide more dynamic and useful recommendations.
  • VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Online, Social] Content Pros: How Concord is Turning Heads with Content
    Then from there, we have microcontent, so think social, an email from a salesperson, anything like that. What are we saying online? Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Travis Bickham, VP of Marketing at Concord, to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Online, Social] Families of devices multiply publisher’s powers to control the world
    This is a more human world than today’s social media. Connected consumption adds transaction fees and “online store” revenues. Lesson for leaders. Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. The giant platforms want to control everything, everywhere, all the time.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Online, Social] How Mobile Marketing + Email Pack a Punch for Marketers
    Whether they’re texting, playing a game , shopping, or browsing social media, consumers are spending five hours a day on their phones. Consumers can not only pay for purchases both in-store and online with their digitally saved credit cards, but they can also opt-in to promotions and offers from their favorite brands. The Polo Factory Store wanted a way to maximize both in-store traffic and online sales, so they created a digital gift guide that saw 465,000 unique visitors.
  • LEADSPACE  |  MONDAY, OCTOBER 16, 2017
    [Online, Social] Why NOT to be a Data-Driven Marketer
    Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events, online forms, or external data vendors. This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.
  • CONTENTLY  |  FRIDAY, OCTOBER 13, 2017
    [Online, Social] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    Over time, social networks start to develop their own reputations based on generalizations about who uses each network and what they tend to share. Using Newswhip , a new social media monitoring platform, I was able to analyze the top-performing links since September 1 across four major social networks: Facebook, Twitter, LinkedIn, and Pinterest. My goal was to dig deep and examine if our general preconceptions about social media networks were correct.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 13, 2017
    [Online, Social] 4 Steps to Sourcing Customers for Amazing User-Generated Content
    In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 12, 2017
    [Online, Social] State of Search Shout-Out: Two Days in Texas
    Katy Katz of Marketing Refresh dug into how marketers can use social to attract and retain customers. More importantly, when it comes to social, we need to shift our focus back to talking to our customers versus talking at them. My presentation can be found below: B2B Online Marketing Blog Brand Management Events & Updates KoMarketing Presentations Search Engine OptimizationThis past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 12, 2017
    [Online, Social] In the Future of Social Media, Will Every Platform Look the Same?
    While smaller features like hashtags have become pervasive in the online user experience, other aspects of these social platforms seem so integral to their popularity that changing or stealing them doesn’t make any sense. It’s easy to envision a future of social media in which every platform is more or less the same, just with different logos and user names. Marketers also struggle to make sense of these innovations and copycat behaviors across social networks.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Online, Social] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Are they using different pricing strategies for online purchases versus brick and mortar? For publicly held companies, you can find annual reports online, but you'll have to do some sleuthing to find this info from privately owned businesses. Social Media Presence.
  • KEO MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Online, Social] Visuals in Marketing 2017
    Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Online, Social] Three Steps to Identify Trending Content
    Then there’s the small matter of finding content that’s relevant to your industry—and the near-constant influx of content on every social channel doesn’t always help matters. There are several free social media monitoring tools online that you can use to find ideas for content such as Google Trends, RiteTag, and TweetDeck. This makeup brand has an outstanding social authority and a bunch of top trending hashtags for the makeup/cosmetics category.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, OCTOBER 11, 2017
    [Online, Social] Why Your Ecommerce Brand Needs to Start Producing More Video
    In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]. In 2017, more brands created and shared video content than ever before.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Online, Social] Keys to Developing a B2B Digital Marketing Plan
    Marketing spend on online video is up 114% since 2014. For instance, you may discover that customers in one segment are more likely to respond to explainer videos whereas another segment responds better to social media marketing. They can be powerful promoters, especially if you find ones who have great online reach. Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Online, Social] The Art of Developing a Marketing Budget
    To learn more about developing a marketing budget for 2018, download KEO Marketing’s latest guide: “ 5 Critical Steps for Planning Your 2018 Marketing Budget ” or contact us online today to further discuss your goals for the coming year. The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 10, 2017
    [Online, Social] How Much Can You Automate Your Business in 2017?
    Social Media. The dirty little secret of social media is this – your initial interactions should be automated. Scheduling your blog posts on an automated timeline also gives your company ubiquity online – the illusion that you never sleep. Schedule relevant social media posts for holidays or sick days and save your real energy for those close interactions that close sales. Uncategorized Email Automation marketing automation Social Media Automation
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 10, 2017
    [Online, Social] How to save your content marketing strategy from self-destruction
    Grab your ideal reader/viewer/listener with unmissable, thumb-stopping headlines that stand out in the endless social feeds and search results pages of the internet. Then you have metrics from search and social media, indicating what people respond well to and what they’re searching for online. The sheer volume of content online makes it even harder for brands to cut-through and be noticed.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Online, Social] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    The on-page SEO is fundamentally the same for each platform: Understanding the types of queries people are using within a particular platform and using those keywords strategically within and around the content,” said David Erickson, vice president of online marketing at Karwoski & Courage Public Relations. Many consumers come to Amazon first when they are looking for products online.
  • BIZNOLOGY  |  MONDAY, OCTOBER 9, 2017
    [Online, Social] Take back advertising revenues: digital boundaries can serve millions and earn billions
    Antivirus and firewalls: viruses, spyware, Trojan horses, and some tracking cookies make “going online” risky. With online streaming and a DVR people turn TV and movies into the entertainment world they want. People take control of the online environment the same way. Lesson for leaders. If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Online, Social] When Lead Management and Dating Align: Get Your Prospects to Swipe Right
    With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. When working to create awareness and interest with potential customers, it is important to think of these interactions as you would on a blind date (or in the case of online dating, your first message). This is why it is so important in business (as well as online dating) that these first interactions are treated as first dates.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 5, 2017
    [Online, Social] Sports Marketing: 7 Steps to Drive Audience Engagement
    If they are on Facebook, go there, and who knows what new social channel will pop up next. I remember the VP of Social Media at McDonald’s saying at a conference a few years ago that McDonald’s gets mentioned like every second globally. Using a microsite, they published pre-produced content at the right times and fed in fan reactions from other social media networks. If you’re trying to reach more fans online then reach might be one good goal.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 5, 2017
    [Online, Social] How Do Live Events and B2B Digital Marketing Work Together?
    No matter the goals, you can leverage your in-person activities with what you are doing online. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Online Offer. One way that B2B marketers are successfully translating in-person events to online traffic is by offering something online to event attendees.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Online, Social] 13 Marketing Tactics to Boost Your Event ROI
    There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. You’ll also want to create a series of talking points for salespeople to use in their follow-up telephone and online conversations. Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds?
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 4, 2017
    [Online, Social] 4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
    A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. Whether you’re sharing about upcoming events or highlighting a social media contest or campaign, user-generated content can be incorporated to enhance email engagement and social campaign participation. It also encourages social engagement and helps to build your brand’s social audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 4, 2017
    [Online, Social] 5 Tips to Prevent a Social Media Nightmare
    In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. A rogue employee discussing your brand crisis can cause even more problems online. Simply creating a strategy for a crisis can diminish the impact and prevent it from turning into a social media nightmare.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 3, 2017
    [Online, Social] Common Employee Advocacy Program Concerns We Get Asked
    We’ve been in the employee advocacy and social selling space for quite some time now and have worked with 100+ companies that include Adobe, Dell , Coupa, EA Sports, Yahoo. These sessions are important as we essentially teach our prospects about the importance of having an employee advocacy and social selling program in place. Our social networks are blocked at work…”. Looking for sample social media policies? Here are 7 social media policy samples.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 3, 2017
    [Online, Social] 6 Underrated Elements of Successful B2B Social Media Strategies
    There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. The ability to stand out amongst millions of social media participants requires regular participation, quality content and an active network in the community.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 3, 2017
    [Online, Social] 11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy
    You need to know who it is viewing your brand’s content online. A microsite is a place to publish content from your brand online, similar to a blog, that has its own unique domain name separate from that of your primary website. After you have finally finished creating a great piece of high-quality content for your business, do not do it the disservice of only using it once within one online channel. Guest post by Sarah Saker.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 3, 2017
    [Online, Social] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    Video is one of the most exciting formats online right now, with even big boys like Apple and Facebook scrabbling to create original content in this field. Far from being dead, the traditional art of headline writing has taken on a new lease of life in the competitive, attention-poor world of online content. Key takeaways: In today’s competitive online environment, only meaningful content can create meaningful competitive advantage.
  • KEO MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Online, Social] Considerations for Creating a Digital Marketing Budget
    Live video is more appealing to audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts, according to livestream.com. If you are actively engaging your social community with customized content, streaming videos, etc., Influencers can be powerful promoters, especially if you find ones who have great online reach.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Online, Social] Why Not To Be a Data-Driven Marketer
    Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 29, 2017
    [Online, Social] Facebook’s Algorithm: 3 Must-Know Changes
    Next, Facebook is giving you a window into when your fans are online. What adaptations will you make to your social strategy ? Social Media Marketing b2b ConsumerFacebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 29, 2017
    [Online, Social] What the Story of Bitcoin Can Teach Financial Marketers
    From a content marketing perspective, it would be like the difference between a brand that posts light content pointing users to purchase an advising service and a brand that actively produced deep educational content and interacted with community concerns via social and other direct channels. This has been perhaps one of the quickest primers on Bitcoin you’ll find online today (for something much more detailed, check out this interactive timeline ).
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Online, Social] Strong Employer Brands Attract Talented Millennials in Professional Services
    Nearly 90% of Millennials indicated they would search on LinkedIn, highlighting the importance of a firm’s visibility on this particular social channel. While not as prominent as the scenarios mentioned above, making a socially meaningful contribution was also important to Millennials. If you want to attract Millennial professionals, it is important to communicate your firm’s employer brand online. Employee engagement on social media.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Online, Social] Why Retailers Need To Move Beyond Cross Channel Marketing
    Marketers struggle with data silos within their own organization as they try to integrate customer data across multiple systems - email, web, commerce, service, loyalty, social, etc. The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of channels beyond the store and the Web site, the way customers engage with your brand is on their terms.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 28, 2017
    [Online, Social] Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness
    This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. A veteran digital strategist, Andrew Schulkind founded Andigo to help firms find a more strategic mix of tools that support online brand goals over time.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 28, 2017
    [Online, Social] Your Content Strategy Needs More Consistency
    With consistent, engaging content, you can hit touch points on your audience members’ online journeys, build connections with them, and position your brand to be top-of-mind when they think of their most trusted and liked resources. An editorial calendar can do so much more than set the schedule for your upcoming posts -- it can also be a place to brainstorm ideas, plan your social media campaigns, and organize everything you’ve got coming down the pike.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Online, Social] What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
    Off-Page SEO, where you will invest time and energy in promoting your site and its content through acquiring strong backlinks via press releases, guest posts, connections, and online relationships. Many experts recommended Moz, Search Engine Journal, Distilled, Search Engine Land, and podcasts, online courses, and ebooks for people new to SEO. Surround yourself professionally and socially with experts in the field of SEO. B2B Online Marketing Blog Search Engine Optimization
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Online, Social] How to Engage Users with Snapchat Marketing
    Brands are incorporating Snapchat into their social media marketing strategies. That being said, there’s still less competition for brands than on the more popular social media sites: Facebook, Twitter, Instagram, and Pinterest. You can easily post and promote your Snapchat username across other social networks using the format www.snapchat.com/add/YOURUSERNAME. They showcased the photos online and picked the most creative snap to be the winner.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 25, 2017
    [Online, Social] 15 Ways Marketers Can Optimize For Visual Search
    Even though computer vision technology is improving, David Erickson, vice president of online marketing at Karwoski & Courage Public Relations, said it’s still important to practice traditional image search optimization techniques. When it comes to online marketing and image optimization, you are not solely selling to your target audience, you are selling your products to search engines as well.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 25, 2017
    [Online, Social] Marketers Struggle to Assess Their Cross-Channel Strategies
    To measure their online initiatives, the majority (64 percent) say they use ROI or sales as a key performance indicator. About 52 percent get in touch via email, while 27 percent prefer to use social media. The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 25, 2017
    [Online, Social] Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces
    Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Their seamless user experience will empower digital life, work, learning, and entertainment—much like Amazon ’s consistent user experience dominates online commerce. Lesson for leaders.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 25, 2017
    [Online, Social] Why Social Customer Service Matters, and How to Do It Right
    Have you ever posted a complaint about a brand on a social media channel ? With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations. In this blog, I’ll cover Marsha Collier’s top tips for social customer service. . What trends are shaping customer service on social media this year?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 22, 2017
    [Online, Social] You're Pregnant! Just Kidding. Here's the News You Missed This Week.
    Last Tuesday, several Amazon customers reported receiving an email from the online merchant reading, "Someone great recently purchased a gift from your baby registry!" the move to work with the congressional committees underscored how far the social network has strayed from being a mere technology company and how it has increasingly had to deal with the unintended consequences of the tools it provides to reach the more than two billion people who use the site regularly.".
  • ONALYTICA B2B  |  FRIDAY, SEPTEMBER 22, 2017
    [Online, Social] Interview with Mark Fidelman
    Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! In terms of great content, and how to run a content marketing campaign, B2C companies will learn a lot by following them on their social channels.
  • NAVIGATE THE CHANNEL  |  THURSDAY, SEPTEMBER 21, 2017
    [Online, Social] New MarTech Trends for the Building Materials Industry
    Increased Social Outreach. MarTech improves a company’s ability to employ inbound marketing, content marketing and social marketing for outreach. Quantifying both offline and online aspects of a marketing campaign is much easier with the current generation of MarTech. Uncategorized AI building materials industry CRM Holistic Attribution Marketing Automation Systems Marketing Technology MarTech Social Outreach
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 21, 2017
    [Online, Social] Interview with Zontee Hou
    In that role, I grew with that company’s digital marketing efforts, developing an award-winning blog, an award-winning podcast, video series, a successful influencer program, events, tons of online content, and even appeared on PBS and the Martha Stewart show. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Interviews Marketing content marketing influencer influencer marketing Interview Social Media Marketing
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 21, 2017
    [Online, Social] White Hat SEO: What Is It?
    As a byproduct, this helpful content often achieves higher levels of user engagement and social media shares, which, in turn, can drive traffic to your website. There are multiple approaches you can use to distribute your content, including blog syndication, contributed content; social media, press releases, and more. As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”. What does this term mean?
  • ABERDEEN CMO ESSENTIALS  |  THURSDAY, SEPTEMBER 21, 2017
    [Online, Social] Digital Transformation: What Does It Mean for Customer Experience Management?
    web, email, social media) than ever before. They also use social media portals such as Facebook, Twitter, Instagram and others to interact with friends, family, colleagues and even complete strangers to seek help when making purchases, as well as share their experiences interacting with different brands and companies. Is digital transformation the new big data?
  • SNAPAPP  |  THURSDAY, SEPTEMBER 21, 2017
    [Online, Social] How the New York Times Uses Interactive Content
    The Times has taken note: They’ve made interactive content a regular part of their publishing strategy online. . circulating on social media channels. It’s a successful strategy: Quizzes like these are highly shareable on social media and organically boost traffic through online word-of-mouth sharing. . Want to know an interesting fact? . In 2013, the most popular story published by the New York Times wasn’t a story at all. . It was an interactive assessment. .
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Online, Social] 3 Steps to Success in Omni-Channel Orchestration
    web, social media, email, in-store) and geographic locations. Unstructured data refers to data that is not organized in a pre-de ned way or according to a standard model, such as text in social media messages, recordings of service calls to a contact center, images, etc. click-through rates, open rates and shopping cart abandonment rates) as well as survey data gleaned through methods such as online surveys.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 19, 2017
    [Online, Social] 6 B2B Content Marketing Mistakes That Inhibit Success
    It’s possible to write great content that generates high traffic numbers and social shares without a defined strategy in place. In a nutshell, there’s a high likelihood that your newly-published content will be lost in the online marketing abyss within seconds without proper promotion. Use tactics like social media, forum commenting, email, and third-party posts to get the content in the places where your audience is most likely to be spending time.
  • NAVIGATE THE CHANNEL  |  TUESDAY, SEPTEMBER 19, 2017
    [Online, Social] What Does a CMO Need to Know About Lead Generation?
    The proliferation of information online has led to more buyers who are completely self directed. Learning what these needs are is a function of social media. The CMO should lead a concerted effort to discern behavioral trends from a prospect’s social media posts and past purchase history. Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 19, 2017
    [Online, Social] Five Surprising Findings from the 2017 Marketing Strategy Report
    In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy. Tweets and YouTube videos may be the “bookends” of social content strategy.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 18, 2017
    [Online, Social] Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent
    Inbound marketing is a blanket term for a set of marketing strategies designed to attract your target audience online. This can include things like having a thriving blog attached to your website, social media marketing, search engine optimization—basically anything that drives targeted traffic to your website. Examples of this include interstitial ads, pop-ups, videos set to auto-play with sound, and generally anything that interrupts the experience a person is having online.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 18, 2017
    [Online, Social] Connected consumption is the new customer experience (CX)
    Now imagine having an invisible 2-way channel inside everything that is done online. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. When countless products and services become connected, personal customer-vendor relationships will be added. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”.
  • ONALYTICA B2B  |  MONDAY, SEPTEMBER 18, 2017
    [Online, Social] Interview with Doug Kessler
    IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Interviews Marketing content marketing influencer influencer marketing Interview Social Media MarketingDoug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC.
  • ONALYTICA B2B  |  FRIDAY, SEPTEMBER 15, 2017
    [Online, Social] Interview with Neal Schaffer
    Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. Mike Stelzner – The Business of Social Media.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Online, Social] Decentralizing Brand Authenticity: How Giant Companies Get Personal
    Particularly for insurance marketing, where consumers are moving online and interacting with agents ever later in the process , getting agents digitally present is a great way to keep them relevant earlier in the buying cycle. People tend to understand that they need permission to speak on “behalf” of their company, and social media should be no different. ROI Content Strategy Social MediaAmericans have a complex relationship with big businesses.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 14, 2017
    [Online, Social] Sales Prospecting Without Social Media Is Like Selling Without a Phone
    For the sales profession, social media is the most important technological advancement since the telephone. In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling , he explains that social selling (sometimes called social prospecting) has become a critical component of a balanced sales prospecting methodology.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 14, 2017
    [Online, Social] Seven Ways Cohort Analysis Can Optimize Company Performance and Results
    For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. During a case analysis of Lucky Fish, online gaming company, the goal was to discover a cost effective and scalable solution for optimization. This value-add to the consumer could be a new connection on a social networking site or free up a new level of a game. Guest post by Dan Schoenbaum.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 14, 2017
    [Online, Social] Interview with Ann Handley
    Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!).
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Online, Social] 5 Myths of Outsourced Marketing
    Social media promotion. Learn marketing strategies that will generate more leads and increase awareness of your firm in Hinge’s Online Marketing for Professional Services book. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Any Industry Content Marketing Online Marketing
  • TELEVERDE  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Online, Social] How to Avoid Social Selling Boredom
    Strategic social metrics help develop scalable value for a seller’s social footprint. Based on our experience, a successful social media strategy involves using 20% of your content to promote your brand and 80% to non-branded content that intrigues your target audience and engages them in business-oriented conversations. The key to an online brand strategy is balance in your social marketing strategy.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Online, Social] 5 Steps CMOs Can Take To Prepare For The Next Disruption
    The immediacy of online interaction has made marketing both easier and more challenging than ever before. Creating engaging content to establish a narrative for your online customers to follow is one of the new top priorities of a CMO. Thanks to social media, consumers today are more in control of brand perception than ever before. Wherever your customers are online, you should be, too. But don’t lurk in the background online.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 12, 2017
    [Online, Social] Publish first, then edit and revise, for Google search success
    Your blog posts and site content have a much longer lifespan than the rest of your online social media content. Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re reading this before or around noon Eastern or 9AM Pacific on September 12, 2017, then you’re probably reading the first draft of this article. Your 1st-Wave Friends Deserve You Raw.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Online, Social] Trends in Professional SEO Services
    Many online viewers, especially younger generations, say they dislike fluff. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 12, 2017
    [Online, Social] And We’re Live: How to Live Stream a Branded Experience That Doesn’t Fall Flat
    There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators. According to research from Livestream , 82 percent of consumers prefer live video to reading a brand’s social content. Live video turns conventional social strategy on its head when it comes to executing a distribution strategy. Social Media Marketing
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 12, 2017
    [Online, Social] Three Secrets to Creating More Sharable Content
    In this post, you’ll discover three science-backed secrets to creating content that is more likely to be shared online. Today’s digital consumer is bombarded with information every time they go online or open an app. In the end, short and concise posts that are easy to read and understand are the key to getting more readers to share your content online. Content Marketing Social Media Marketing Andy Beohar neuroscience SevenAtoms UCLA writing tips
  • THE POINT  |  MONDAY, SEPTEMBER 11, 2017
    [Online, Social] Why this LinkedIn Ad Works: 2 Key Tips for Success
    For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Online, Social] Strategic Marketing for Professional Services
    As consumers, we have grown accustomed to searching online to educate ourselves and find products and services. We expect transparency online, and we are used to finding exactly what we are looking for. Many of us also rely on social media and peer reviews to validate our choices. To get answers, they search online, attend webinars, talk with peers and attend conferences. Today, online advertising can target specific companies or positions within well-defined niches.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Online, Social] How to Add Social Media Holidays to Your Marketing Mix
    Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. We’ve found that we get a lot of engagement (and conversions) from our content on social media holidays, like this Mother’s Day article. So, how can you take advantage of social media holidays to increase engagement on your channels? In this blog, you’ll find a step-by-step guide to creating winning holiday and event-centered content on social media. .
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 8, 2017
    [Online, Social] B2B Marketers Are Buying Customer Data Platforms. Here's Why.
    Online retailers do capture customer names and transactions operationally. And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins. This pushes them to look for a complete customer view that includes data from marketing automation, CRM, and additional systems like Web sites, social media, and content marketing.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 8, 2017
    [Online, Social] Your Definitive Guide to Google Analytics
    In an online world filled with competitors, success depends on how well you understand your audience and their behavior. More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Like a good marketing agency, Google Analytics gives you all the insights you need to succeed online. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert? Luckily, Google Analytics is here to help.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 8, 2017
    [Online, Social] The Best Content Marketing of August: Generic Millennials Will Love This List
    The social network for professionals doesn’t generate engagement like Facebook, but it does house valuable insights about where we work and what we do. Even though so much of our daily activity takes place online, it’s always interesting when brands go for an event or experiential marketing approach to show off their creative work.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 8, 2017
    [Online, Social] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 2
    For the final keynote, Joseph Gordon-Levitt spoke not as an actor but as the creative director behind for HITRECORD , his online community-slash-collaborative production company. Joe framed the need for a collaborative creative platform against the backdrop of today’s online culture. Socializing: There are enormous upsides to social networks. For these principles to work more broadly, “our online culture has to grow up a bit,” Joe said.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 8, 2017
    [Online, Social] 7 Social Media Fails to Avoid in 2017
    Chances are you’ve witnessed a social media fail sometime in the past year. It's true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own brand fail in a matter of minutes. And even after it's deleted, the examples below show that content on social media never truly dies -- so make sure you have a plan in place that establishes clear boundaries and best practices. 7 Social Media Fails to Avoid in 2017.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 8, 2017
    [Online, Social] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    In fact, 93% of B2B buying processes begin with an online search, and 94% of B2B buyers will research online before finalizing a purchase. . Simon , social scientist and Nobel Prize Winner. . Social media. When making a purchase, 75% of B2B buyers use social media for decision-making. Personality tests , surveys, and interactive contests are effective at driving engagement across both social media and email. . .
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 7, 2017
    [Online, Social] What Is Ghostwriting on the Web?
    Let’s face it, if you’re any kind of consultant, coach, trainer, author, or speaker, you probably tell yourself all the time how much you need more online content. I need a system to manage my social media updates. It also is a requirement for anyone with a website or online presence who needs to impress viewers and readers that they are credible experts in their field.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 7, 2017
    [Online, Social] How Does Social Selling Tie Into B2B Marketing?
    According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. With this singular purpose, how can we leverage the components of social selling into an effective digital marketing strategy that incorporates social media?
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 7, 2017
    [Online, Social] SEO Consultant vs. SEO Agency: Which to Choose?
    We focus on all aspects of SEO today including content marketing, technical SEO, social media, local and mobile SEO. Contact us today for a complimentary SEO audit for your website and online presence. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 7, 2017
    [Online, Social] The 4 elements every event landing page needs
    Event marketing online is the key to engaging your audience and generating awareness. While most business owners lean heavily on email marketing and social media to spread the word, your digital promotion and marketing efforts can be amplified with landing pages. From product launch parties to community meetups, from holiday celebrations to webinars — events are an excellent way to build relationships with your customers.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Online, Social] Tactical video for technology sales and marketing
    Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. An “executive summary” video can makes content more accessible and draw in new readers, extending the reach of the document in social media, for example. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Online, Social] Influencer Marketing: How to Create Your Strategy
    Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Social selling – sales team interacting and influencing their prospects on social media. Once you have put in place your strategy – it’s important to take a look at the resources that are internally available (employees, social media accounts, content, events etc.).
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Online, Social] 5 Innovative Brands We Can’t Wait to See at Content Marketing World
    Under her leadership, content marketing at GE has become as innovative as the company itself, experimenting with branded publications and sci-fi podcasts and building the kind of social media presence you’re more likely to associate with a hip startup than a multinational conglomerate over a century old. Once the only game in town for online job search, Monster.com now has to contend with a plethora of competing job sites.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 5, 2017
    [Online, Social] 7 Essential Steps In Developing A B2B Social Media Strategy
    As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue.
  • SCRIBBLELIVE  |  TUESDAY, SEPTEMBER 5, 2017
    [Online, Social] 7 Steps to Launch a Successful Social Selling Program
    There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. According to IDC, today’s digitally enabled buyers rely on social media more than ever as part of the buying process, with 75% of buyers citing social media as a way to research vendors**. Social Selling 101. Social selling can best be explained as the use of social media to connect with prospective buyers.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 5, 2017
    [Online, Social] How to Choose an SEO Agency
    You know your brand’s online presence matters, but you are not sure how to implement the best practices in search engine optimization (SEO). A good content strategy should include great content strategy and development, social media marketing , contributed content, infographics, and more. You decide to enlist the support of an SEO professional to help you gain search engine visibility. Here are four tips to learn what to look for in an SEO agency.
  • ONALYTICA B2B  |  TUESDAY, SEPTEMBER 5, 2017
    [Online, Social] Content Marketing 2017: Top 200 Global Influencers
    With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. We analyzed over 5million social media posts and blog content from January 2017 to see which associated topics and sub-categories received the most attention in conjunction with the content marketing online debate. Social Media.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 1, 2017
    [Online, Social] Best Practices for Technology Marketing
    Examples include white papers, eBooks, case studies, blogs, social media posts, infographics, and video. According to the LinkedIn Technology Marketing Community, the top three content marketing tactics include blogs (65%), social media (64%), and case studies (64%). In a recent survey, 84% of buyers prefer LinkedIn as the top social network for sharing business related content. Engage with Social Media.
  • SNAPAPP  |  THURSDAY, AUGUST 31, 2017
    [Online, Social] 43 Execs Explain How Millennials Impact B2B Buying Committees
    Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Online interactions over in-person conversations. Each of these preferences is central to social media in general, so it's not surprising that they extend into the decision making process for purchases. They enjoy authentic story telling - that is why social media has become so important for marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 31, 2017
    [Online, Social] AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform
    It still provides sophisticated data quality, postal processing, and name/address matching, which are often missing in CDPs designed primarily for online data. AgilOne now supports Web, mobile, and social channels and offers more options for email delivery. It’s more than four years since my original review of AgilOne , a pioneering Customer Data Platform. As you might imagine, the system has evolved quite a bit since then.
  • EVERYONESOCIAL  |  THURSDAY, AUGUST 31, 2017
    [Online, Social] The Future of Social Selling
    Future of Social Selling: What’s Next? It may seem silly to talk about the future of social selling – something that itself is quite new–however, the pace of innovation is logarithmic, not linear. Companies and sales teams have opened their eyes to the fact that social is the new frontier of selling. Everyone you want to reach is online and generally open to engaging. However, social selling is still very much in its infancy. than any social network.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 31, 2017
    [Online, Social] The Importance of Guest Blogging for B2B Marketing
    Online PR. Your ability to build trusting relationships online (which I like to call, “the art of digital relationship building”). Furthermore, that iPhone consumer might only need one or two touch points to convert, whereas an enterprise software purchase might require a slew of touch points in many different formats (testimonials, email nurturing, social media, etc.).
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