• BIZNOLOGY  |  MONDAY, MAY 29, 2017
    [Online, Social] How content intelligence will change content marketing forever, part 1
    Sure, the customer may learn about a product from a 3 rd party destination like a review site, vendor site, social platform or subject blog, but does that foster a relationship or squander an opportunity to build a lasting one? Today, we have to ask if our online presence or brand persona compliments and enables an ongoing relationship just as a brick and mortar presence (if we have one) should, or simply operates as a parallel independent entity.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Online, Social] 10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
    In an effort to change the perception that you can't learn new skills after a certain age, German pharmaceuticals company Merck Consumer Health teamed up with Ogilvy Italy to film this "social experiment" with parents of the Turin diving team. In May, agencies got creative with alternative advertising mediums.
  • BIZNOLOGY  |  FRIDAY, MAY 26, 2017
    [Online, Social] Four tips to perfect your social listening skills
    Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Online, Social] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    To find freelancers, we recommend: Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you're looking for. Marketers might turn to colleagues, friends in the industry, and/or analyst reports to figure out which technologies best fit their needs -- only to find that feedback is spread across emails, social media, and so on from people of varied reputability.
    [Online, Social] How To Utilize Facebook Remarketing Ads To Drive B2B Leads
    If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. B2B Online Marketing Blog Social Media StrategiesWhile there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per.
  • BIZNOLOGY  |  THURSDAY, MAY 25, 2017
    [Online, Social] Role of social media in knowledge management
    There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. The good thing about this is that you can put social media to good use if you combine it with your knowledge management system or knowledge base software.
  • EXO B2B  |  THURSDAY, MAY 25, 2017
    [Online, Social] Monitoring, automating, analyzing: Top tools for social networks!
    Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks , curating content , or analyzing, there are a multitude of tools that enable you to save time and improve productivity. Sociallymap is an application that automates your online presence.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Online, Social] The History of Spam in Marketing
    Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. The most widely recognized type of electronic spam is email spam, but the term can also be used to describe search engine spam, social media spam, mobile app spam, spam on blogs, wiki spam, forum spam, and many more. Let’s unpack a few of the most prevalent types of online marketing spam.
    [Online, Social] How to Save 4 Hours on Every Piece of Content You Create
    In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. But if that’s not the case, you’ll likely have to put out some calls on social channels and do research online for writers who have written about the same topics that your brand covers. Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines.
    [Online, Social] Effective Marketing Strategies for B2B Companies
    Use the appropriate social media channels. When determining effective marketing strategies for your B2B business, you cannot leave out social media. Social media platforms are perfect for promoting your content. If you are well established on social media sites and update them frequently with relevant content, you are going to build your search engine optimization efforts and rank better on Google as well. Don’t focus on just one social media site.
    [Online, Social] Five Crucial Tips for a Successful Boost Post on Facebook
    For companies that have been actively running a Facebook account, knowing what days and times their audience is online should be common knowledge. B2B Online Marketing Blog Social Media StrategiesIn 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts.
    [Online, Social] Effective types of native advertising for small businesses
    If you don’t use social media very often, you should try to increase your activity. You should spend some time learning the ins and outs of that social media platform. Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. Your evergreen content is a wonderful resource for promoted posts on your most popular social media platform.
    [Online, Social] Brand Journalism and the Case for Optimism
    ” This behavior isn’t a hardship for readers but a natural extension of our online habits anyway. Every brand should be always on in that sense, across social media and all channels. That could be data from social media, the public, it could be data from proprietary feeds that they have, it could be data from news, of course…and [they’re] identifying what are people saying, on the consumer side.”
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Online, Social] How to Leverage User-Generated Content in Your Marketing Strategy
    However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. It helps build your community through social proof, and provides you with user-created value that leads to more opportunities for engagement.
  • BIZIBLE  |  TUESDAY, MAY 23, 2017
    [Online, Social] Revenue Attribution 101: Tracking, Connecting, and Crediting Marketing Touchpoints to Revenue
    Accurate tracking means tracking every touchpoint (or at least the key touchpoints) throughout the full funnel, from the first touch to the last, both online and offline touchpoints. If you’re systematically omitting certain kinds of touchpoints—say, with single-touch attribution or online touchpoints only—not only will you undervalue the touchpoints that you didn’t track, you will also overvalue the touchpoints that you did track.
  • BIZNOLOGY  |  TUESDAY, MAY 23, 2017
    [Online, Social] Be kind for everyone you meet is fighting a hard battle
    Let me give you a hint, benefiting you from my eleven years of doing influencer marketing , fourteen years of online marketing and digital PR, and some shameless stealing from Frank Luntz , “ it’s not what you say, it’s what people hear.” Our management team specializes in all areas of online and social media marketing , influencer outreach , content strategy , reputation monitoring and management and digital strategy.
    [Online, Social] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Many-to-Many: A newer approach that was formed via the social media network; it enables conversation with a large audience that may respond or may just listen. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Online, Social] Nine Winning Digital Marketing Strategies From The B2B World
    Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. However, anyone searching for these products online would be rerouted to the MailChimp website. Use social media to humanize your brand.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Online, Social] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    We've grown from two to thirty-two people and the majority of our clients have found us through our online marketing. I'm not suggesting you should stop building or re-designing websites, ignore search engine optimization, or social media marketing, but at a minimum, you need to be able to connect those efforts to sales. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue.
  • BIZNOLOGY  |  MONDAY, MAY 22, 2017
    [Online, Social] Are you ready for GDPR, Europe’s upcoming data privacy requirements?
    The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. Or you could provide the required notices, ask that person to check a box on an online form, and be done with it. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.
    [Online, Social] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    Again, look for post-sale questions that users are asking online about how to perform certain functions with your product—or even with a competitor’s product. An analytics software provider, for example, might conduct keyword research for “analytics reports” and find the related keyword “analytics for social media.” SEO is powerful for more than just inbound marketing.
    [Online, Social] Tearing down the house: How to handle social media haters
    “Over the past several years, I’ve had two death threats and probably 5,000-10,000 hateful comments on social media. Online influence is not for the faint of heart. Well, when it comes to social media, there are just times I turn off the world. The post Tearing down the house: How to handle social media haters appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • ACT-ON  |  MONDAY, MAY 22, 2017
    [Online, Social] 7 Tips for Using Buyer Personas in Lead Nurturing
    To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Measure, test, track, and combine data from your customers’ online behavior to get a feel for the habits and motivations of each buyer persona. For example, did they find your site via social media? Picture your customers. Not just their industries and business functions.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Online, Social] 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
    The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies. No other B2C industry has thrived on Instagram quite like the fashion industry.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Online, Social] An Actionable Guide to Visual Storytelling
    Thanks to mobile devices and social networks, an average user now views about 20 hours of digital media each week. . TV series' use social media content as the primary tool to reach their followers, and this poses a uniformity problem. And with modern online tools, like infogr.am, you can make both easily (and without breaking the bank)! . 15 Tools, Techniques and Examples to Help Cut Through the Noise. The world’s biggest brands and ideologies were built on stories.
    [Online, Social] How to Launch a Customer-Centric Sales Strategy
    They can look up companies online, read reviews, ask their peers for referrals via social media platforms and more. “ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos. Customer Centricity Is More Important than Ever. It seems that it should go without saying that businesses need to be customer centric.
    [Online, Social] Why Likes Don’t Matter for Engagement Metrics
    Whether you’re a regular social media user or a marketing manager, you know the situation all too well: You post a great pic, a witty joke, or a wonderfully written comment. Because Facebook’s algorithm prevents branded content from landing in your news feed organically—something the Content Standard has discussed previously—researchers hypothesized that brands often misjudge the effects of their social media efforts. Social Media Marketing
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Online, Social] Chalk Talks: Generate More Leads with Video
    Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads.
    [Online, Social] How often should I blog? Five steps to answering the question
    Raise awareness for a social issue or cause. Especially in the online world, there are lots of places to squeeze in and find an un-saturated or un-contested niche. One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.”
    [Online, Social] Survey: Marketers Want More Video. What Else Is New?
    “There’s no doubt that online video marketing is on the rise. “You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.” Let’s play a little game. Can you guess what year this lede is from?
    [Online, Social] Keys to an Effective Social Media Marketing Strategy
    Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media. Social media has taken over, and it is only continuing to grow. The following are important aspects of your social media marketing strategy for your business. It has been said that social media is the future of customer service. Social Media
    [Online, Social] The Art of Creating an Excellent Customer Testimonial
    You can find customer testimonials in a variety of places, the most obvious of which is social media. Facebook and LinkedIn provide review options, and any online selling platform will also feature reviews. Simon Slade is CEO and co-founder of SaleHoo, an online wholesale directory of over 8,000 prescreened suppliers, and its parent company, Doubledot Media Limited, which provides seven different training and software applications to over a million customers worldwide. . .
    [Online, Social] How customer values are transforming brands today
    Brands are under attack today from many sources, most often triggered by activists on social media. They view many big brands as overpriced and/or overpromising, hence not “good value,” and instead are switching to store brands and less expensive products offered online (e.g. This is a new world for CEOs and CMOs, as they are grappling with whether or how to address these increasing calls to declare their position on such social issues.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Online, Social] Five social media courses make one social media strategy meal
    Online Brand Management is a Formal Italian Meal. Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.
    [Online, Social] Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO
    The ability to target viewers based on where and how they access information online provides CMO’s an opportunity to strategically reach consumers at every phase of the buying cycle. And the journey to harnessing the power of online and mobile advertising starts with one question: How will your company employ and then deploy your Chief Marketing Officer?
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Online, Social] Why Blogging Should Be a Key Part of Your Marketing Plan
    Did you know that 70 percent of the links that people click on online are organic ? Use your social media channels to pick your followers’ brains. Finally, use social media to promote your blog posts. Share your posts across all of your social media channels and write a short snippet of what each post is about. In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead.
    [Online, Social] 8 Core Benefits of B2B Content Marketing
    Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc. By doing these things over a period of time, you will find your social following growing and more avenues where valuable conversations are happening. B2B Online Marketing Blog Content Marketing b2b content marketing B2B Marketing content marketingMany of us have seen the impressive numbers around B2B content marketing usage.
    [Online, Social] How Twitter Bots Taught Me about Competitive Intelligence
    So it was no surprise to me when I logged into my company’s social listening platform ready for some customer and competitive intelligence research and discovered a slew of at-mentions from a number of unsavory bot accounts promising pretty much all bodily vices in one-hundred-and-forty characters or less. ” The bots that people regularly interact with on forums, in YouTube comment threads, or on social media lack a particular level of crafting or clout in many cases.
    [Online, Social] The big shift: Ads, TV, and the content monetization challenge
    Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. ESPN’s parent company Disney said that interest in the sports network has never been higher — it’s just that the subscription audience has moved online where the content is free and ads have not caught up. By Mark Schaefer. For decades, I’ve been a big fan of the sports channel ESPN.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Online, Social] The 28 Best Miscellaneous Online Tools for Marketers
    Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Online Language Translation. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). 1) Online-Convert.com.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Online, Social] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    They can learn about our companies and products through many channels -- online and offline. and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions). More than half of these vehicles are online, and thus represent sources of digital insight. Social Media-Based Intent Data. Social intent data includes any action potential leads take on social media.
    [Online, Social] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    And when you apply search engine optimization (SEO) principles to your posts, you open up a whole new world of prospective clients who, for the first time, will find you through online search. Every year, more and more organizations use online search to find and vet their service providers. So I recommend that you download our free book, Online Marketing for Professional Services , which describes many of these tools and how they fit into an overall marketing framework.
    [Online, Social] Does corporate storytelling work? Some mega-brands say no.
    The other factor is that with Coke’s buying power, it could create promoted content on social sites more cost-effectively then feeding their own publishing beast with original content. The amazing content team was disbanded and the social media accounts were mothballed about the same time. The biggest blow to the program came last year, when the decision was made to move away from the dedicated online community platform to just a blog (with no comments) and a Facebook page.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Online, Social] Social Media Copywriting: How to Compose Text for 5 Different Channels
    Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. There’s technology available, for example, to post the same content to multiple social media channels. How to Compose Text for 5 Social Media Channels. Source: Social Fresh. Social Media Daily
    [Online, Social] Perpetuating Bias: Why We Should Think Critically About Artificial Intelligence in Marketing
    In a paper published in April of this year, researchers at Princeton discovered that when an AI algorithm is trained with ordinary human language found online, it could acquire cultural biases that are embedded in particular patterns of wording and language. that currently exist online. The debate surrounding the use of artificial intelligence in marketing is usually a controversial one.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Online, Social] 7 of the Best Mood-Boosting Websites We Could Find
    In a study conducted at Indiana University Bloomington, participants reported “ fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before. ”. I surveyed the web and my colleagues for some favorite online sources of a quick pick-me-up, and selected the seven best ones to seek out in the middle of a hectic work day. Visit this online destination if: You love watching adorable things happen in real time.
    [Online, Social] Marketing Metrics that Matter [VIDEO]
    Direct traffic, organic traffic, referral traffic, social media traffic are just a few. Another type of visibility metric are social media followers by platform. Now, the reason this is an interesting metric to track is because we know from our other research how much social media plays in terms of driving visibility to you and your firm. Third is online endorsements. How do you measure your marketing efforts?
  • VIDYARD  |  THURSDAY, MAY 11, 2017
    [Online, Social] Chalk Talks: Measuring the Performance of Your Video
    Check it out: Measuring the performance of your online video programs is becoming an increasingly important topic for today’s marketers. My name is Tyler Lessard, and in this Chalk Talk, we’ll explore why that’s become the case, and what the best practices are for moving from view counts to real measures of success for your online video programs. We always advocate the power of video to boil complex concepts down into simple, visual terms.
    [Online, Social] The 12 Best Special-Purpose Business Software Tools
    Most of the posts so far in this series on the best online business tools have addressed marketing functions. Here are a dozen tools worth evaluating that cover business functions ranging from the common—word processing, spreadsheets, and business operations—to specific processes such as accepting online payments, shipping, package tracking, online fax and document management, copyright protection, and crowdfunding. Online Payments. ” — Social Media Examiner.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Online, Social] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Radio, television spots, billboards, full-page spreads in glossy magazines, and direct mail packages have been replaced by their online counterparts. Even online, though, certain tactics have already become obsolete. Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. Don Draper wouldn’t know what hit him.
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Online, Social] Use These 8 Sources to Learn Everything About Your Target Accounts
    Social media. Social information is pure gold. Monitor social networks and participation in online forums, something social monitoring tools could help with. 76% of CEOs feel it’s important to be active on social media – don’t miss out on their insight. Magnum P.I., played by Tom Selleck in the 80s had an awesome life.
    [Online, Social] Online Marketing Strategies of Successful Companies
    When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. They leverage social media. When you start social media accounts and update them with exciting content that fits each platform, you are going to improve your SEO as well as connect with your followers.
    [Online, Social] How to get on Influencers’ Radars
    It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media. of the key influencers drive 80% of the conversations online. It’s so easy to become obsessed with all things social media, particularly in the influencer marketing sphere.
    [Online, Social] How to bootstrap your influencer marketing program
    You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. That helps potential customers find your business when search online. You may not have heard of her, but social media experts pay attention to what she says. Then, figure out who influences that target audience, both online and offline.
  • ACT-ON  |  WEDNESDAY, MAY 10, 2017
    [Online, Social] Six Key Components of a High Performance Marketing Plan
    Especially in the B2B world, customers are comparison shopping online and taking a much longer time to evaluate their options than in the past. The next layer to connect to the backbone platforms is channel technology, such as ad platforms or social networks. For example, if your company is not yet engaged on social media, maybe that’s the big idea that you’ll advocate for in the plan.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Online, Social] The Scarcity Principle: How 8 Brands Created High Demand
    Ephemeral social media app Snapchat's parent company, Snap Inc., But instead of selling the new gadget online or at a storefront, Spectacles were initially only sold via Snapbots -- smiling, Snapchat-themed vending machines that were randomly dropped in cities around the United States. Now, Spectacles are sold online or at a few more permanent pop-up locations, so there's no need to line up outside a vending machine if you don't want to.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Online, Social] Win lifestyle influencers over with generosity and attentiveness
    David and I are fellow alumni of The WELL ( cja@well.com here ) and we’ve obviously been involved and engaged by online communities since before the web via the world of text via telnet, an Gopher- and USENET -based Internet. If you read last months article in the New Yorker, #Vanlife, The Bohemian Social-Media Movement , you’ll quickly learn how much work goes into taking Instagram selfies of your leisure, surf-obsessed, life living in a van with a super-hot lover.
    [Online, Social] Carthage must be destroyed – and Facebook competition too.
    For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. In other words, fake social media news. Facebook is out to get all of the other social networks. This model has led Facebook stock to soar, put it at #157 of the Fortune 500, and ranked the social network as the #3 fastest growing company in the world. Facebook buried Larry Page’s misguided attempt to enter the social arena.
    [Online, Social] The Eight Best Online Tools for Sales Professionals
    Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. A sales enablement tool that lets you create an online content repository for sales assets (presentations, PDFs, videos, photos, diagrams, etc.) ” — Social Media Explorer. Showcase reviews: Social Media Explorer.
  • CAPTORA  |  MONDAY, MAY 8, 2017
    [Online, Social] Marketo Summit 2017: A Product Manager’s Recap
    On any given day, 99% of those fans interact with the team online, as opposed to in the stadium. The introduction of social media engagement within the stadium itself, as well as personalized certifications and games make the entire outing memorable, thereby encouraging the fan to make return visits. It all starts with a top notch social media team. See what our Product Manager, Aditya, had to say about attending Marketo Summit 2017.
    [Online, Social] The 30 possible ways you can create customer value
    I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. If you’ve read my book KNOWN , you know that an essential part of building a personal brand is finding a way to tell your story online in an un-contested “space.”
    [Online, Social] Martech Vendors Can't Avoid Ad Audience Battles
    One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power. That dynamic has placed considerable strain on the open internet companies that generate great journalism, film, music, social networking, and information.
    [Online, Social] Social Customer Service: How Far Have We Come?
    Social media has become a standard channel for customer engagement. Read : Social Customer Care: Three Steps to Best-in-Class Results. To gauge organizational maturity in this area, Aberdeen recently published a “state of the market” study on Social Customer Care. As illustrated in the figure below, companies clearly recognize the importance of social media as a customer interaction channel. Defining social customer care.
    [Online, Social] 7 of the Best Email Marketing Campaigns of 2016
    Email has the highest conversion rate (66%) when compared to social, direct mail and more. For this email marketing campaign, Grammarly deferred to the social proof of a third-party endorsement—in this case, an embedded tweet. Social proof is just the latest iteration of word-of-mouth advertising. In fact, 88% of people trust online reviews written by other consumers as much as they trust personal recommendations.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Online, Social] 20 of the Best Website Homepage Design Examples
    FreshBooks expertly employs social proof -- 10 million is a big number -- to compel its target audience to join their peers and try the tool. The pop-up subscription CTA uses social proof to get you to join her thousands of other fans. It includes news outlet logos and testimonials as social proof. is great social proof.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Online, Social] A Brief History of Content Marketing, Back to the Future Edition [Infographic]
    Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.
    [Online, Social] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    But does your B2B marketing team know enough about the decision makers themselves to align search, social, and content marketing strategy with these outlines? B2B marketers need to think about SEO, social media, and content marketing efforts meant to satisfy a more diverse set of requirements across multiple personas. ” This question helps uncovers possible link opportunities and social media destinations for outreach strategies.
    [Online, Social] How the Internet of Things Will Disrupt Digital Marketing
    Now that almost anything—from your watch or your pacemaker to your toaster oven or automobile—can go online, the tectonic plates are beginning to shift beneath the feet of marketers. Using information gathered from a wider array of touchpoints—online, in-store, and via devices and products themselves—the trackable range of customer behavior has expanded exponentially. Search, Social, and the IoT. Guest post by Beth Kotz.
    [Online, Social] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road.
    [Online, Social] Is there a place for chatbots in B2B?
    Analysts at CCS Insights went as far as predicting that bots will overtake apps in usage and traffic volumes by 2021 – essentially changing the way we interact online. Private messaging apps recently surpassed social media as the #1 way we communicate. Unfortunately, in the first 24 hours of coming online, a coordinated attack by a subset of people exploited a vulnerability in Tay.”.
    [Online, Social] How brands can avoid getting dragged down the aisle of internet infamy
    Offer social media coaching for employees who want to build a name for themselves (or buy them a copy of Mark Schaefer’s book, Known ). The average internet user maintains accounts on 5 social networks, with connections on each. Multiply this by the number of employees you have and you start to see how mutually beneficial it is for employees to have a positive online brand of their own. By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Online, Social] 5 Examples of Creative Shoppable Content from Brands
    Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. Have you ever browsed a blog, social media feed, or other digital publication and instantly discovered a product you love? ECommerce brands championing this new form of social and content marketing are breaking down the traditional constructs of digital shopping. Remember the good old days of catalog shopping?
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Online, Social] 32 Free Online Marketing Classes to Master Your Marketing Skills
    That's where self-paced online learning comes in. Below are 32 free online courses you can take to beef up your skill set. Social Media. Social Media " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite. Social Media Analytics " by quintly. Social Media Week of Webinars " by Buffer. Social Media. 12) Social Media.
  • ENGAGIO  |  TUESDAY, MAY 2, 2017
    [Online, Social] How To Leverage Your ABM Strategy to Host Revenue-Driven Events
    With the rise of digital marketing channels, consumers have become inundated with emails, eBooks, and social ads. It’s increasingly difficult for organizations to create online marketing campaigns that stand out. As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM).
  • TERMINUS  |  TUESDAY, MAY 2, 2017
    [Online, Social] Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV
    I love the online interaction on that one. Well, giving where I see both you and Ray in terms of events, and social presence, and writing, and interviews, I doubt either of you have had a vacation in two years. Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what it means to give your employees the “keys to the Ferrari.”
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Online, Social] Earned-media micro-influencer marketing primer
    It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. ” Online influencers at all levels are smart, savvy, and clever. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.
    [Online, Social] Why B2B Influencer Marketing is Your Next Big Thing
    These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. I’ve also seen businesses reach out on social media through direct messages if the influencer is already following them. If an industry publisher has a large digital presence in social media and online, think of them as one big “influencer.” Social Media.
    [Online, Social] Behind the scenes at VerticalResponse: Key takeaways from our social media webinar
    Editor’s note: Here at VerticalResponse, we’re pulling back the curtain with a behind-the-scenes look at our webinar program with a retrospective from our Social Media Manager, Ria Boyce. In case you missed her expertise and tips on using social media for your business, here are a few of her key insights. A few weeks ago I hosted a webinar for Deluxe called “How to grow your business with social media in 2017.” Ready to jump into the social ad space?
    [Online, Social] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    Often, we think of marketing as being “online” and “offline” or “traditional.” No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. Here are 4 ways you can start closing the gap between offline and online channels for your organization: 1.
    [Online, Social] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    Are you wondering what social selling is and if it works? As a result, the way your customers research purchases and buy has changed : • 90% of customer buying decisions are starting online. Forrester) • 75% of B2B buyers use social media to research vendors. Social selling, amongst other things. Social selling is not social media marketing. But, studies show that the sales world is struggling mightily with the transition to using social media in sales.
  • HUBSPOT  |  TUESDAY, MAY 2, 2017
    [Online, Social] A Quick Guide to Snapchat for Nonprofits
    The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Organizations such as Ocean Conservancy, Human Rights Campaign, and Girl Guides of Canada are all embracing this social network, and setting it up is more simple than you might think. Snapchat is on the rise in a big way.
    [Online, Social] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Social Media Optimization.
    [Online, Social] Trends come together to diminish the need for company apps
    The social media giants make their money by 1) getting you on their site; 2) keeping you on their site; 3) collecting personal information from you, and 4) turning that into ads. I still go to blogs because I follow those people on the social channels. I see the online world getting more happy and less app-y. By Mark Schaefer. One of the challenges in the dynamic digital space is to force yourself to abandon the ideas you love.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Online, Social] 58 Best Marketing Tools to Build Your Strategy in 2017
    Like posting your Instagram photos to all your social networks or linking your app reminders together. Whether it's social images, logos, blog posts, or ebooks -- the options and tools are endless. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. Your choice of online news sources or magazines. Online Advertising Tools. Other online advertising tools: HubSpot Ads Add-On.
    [Online, Social] Which Is Right For You: Influencer Marketing Or Advocate Marketing?
    People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Advocate Marketing 101 Influencer Marketing advocate marketing advocates advocates vs influencers brand advocates influence marketing influencer marketing influencer strategy influencers social reachLots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Online, Social] How to Implement an Account-Based Marketing Program in Your Firm
    Vendors such as Bombora , Infer and Mintigo track thousands of topics across through Internet searches, social media posts, webinars, events and online videos to gather information designed to identify users’ intent. For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.
    [Online, Social] Understanding The Difference Between a CRM and MAP
    A marketing automation platform enables marketing departments to automate time-intensive or repetitive tasks such as social media posting, emails personalization or contextualizing website actions. Taking advantage of behavioral inputs from multiple channels such as social clicks, viewing a pricing page or consuming a piece of content provides marketers the context they require to fully understand a prospect’s challenges and how to guide them down the funnel.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Online, Social] Reaching Millennials With Social Media: A Healthcare Case Study
    While it’s hard to pin down exactly what the diverse group of millennials is looking for from marketing, it’s well known that they don’t like to be marketed to, they want to be communicated with authentically, and they spend a lot of time on social media. It’s simple; market to millennials on social media. Keep reading for OhioHealth’s strategy, execution, and success in targeting millennials with social media. Additionally, 73% own smartphones and 92% go online daily.
    [Online, Social] Top 5 Demand Generation Strategies
    By giving you their email address, the prospects have stated that they want a closer relationship than just reading your online content. Social Media Marketing. Social media marketing is an essential element of your demand generation strategies. Social media reaches many prospects within your targeted audiences and has been proven effective in connecting with both clients and prospects. Social media has an extensive selection of websites and applications available.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Online, Social] 5 Ways to Use Earned Media to Increase SEO
    In addition, 94 percent of shoppers research products and services online before making a purchase. Discover the social platforms in which they participate so you can reach out, share their content, and provide value. In fact, 74 percent of companies and 82 percent of agencies surveyed report that social media is either somewhat or highly integrated into their SEO strategy. These elements, which are also called “social signals,” have become increasingly important.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Online, Social] 9 Link Building Email Outreach Templates That Actually Work
    When your website is a high-powered, well-respected content engine, other sites and individuals online will link to your content organically -- without you having to ask. The more content you produce and, in turn, promote with social media content and backlinks, the more search engine authority your site will accumulate. Interest in new infographic about social media stats? Hi Sophia, I know you've been closely following the social media smackdown between Snap Inc.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Online, Social] Solving the 9 Most Common Marketing Problems With Interactive Content
    Low Social Media Engagement. Lagging social media engagement ? You can still harness the power of social media – but you should try a different approach. . . On top of using cats (always a good tactic) in your imagery, think about the Buzzfeed-esque quizzes you see shared (and completed) on social media on a regular basis. A standard whitepaper isn’t going to cut it--today, people want stellar online experiences.
    [Online, Social] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Support for lead nurturing directly related to the ongoing engagement initiatives already being invested in through daily social media communications. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media Strategies
  • EXO B2B  |  THURSDAY, APRIL 27, 2017
    [Online, Social] 4 Basic SEO Tips To Get You Started With Your Website
    Use social media to promote your content. Don’t underestimate the influence of social media on your SEO performance. Take the time to choose the social platforms that are best suited to your audience. You can promote your company on online platforms such as blogs and forums in which you link to your services, which generates traffic by redirecting users to your website. You can also register your website on online directories, so long as they are reliable.
    [Online, Social] PPC V Influencer Marketing; Clicks V Sales
    Influencer marketing is more effective on social media. If you’re looking to target millennials then influencer marketing is the route to take- not only do they have a strong social media presence, but they’re sceptical towards outright advertising. Influencer marketing is the fastest growing online customer-acquisition channel leading the way at 22%, with paid search quite a way behind with 14% and display advertising at 9%.
    [Online, Social] The 10 Best Customer Service and Customer Engagement Platforms
    The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls. Social Media Explorer.
    [Online, Social] Congratulations to the 2017 Markie Award Winners!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They have made marketing magic with online creativity, digital communication, and compelling content. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile.
    [Online, Social] How to keep yourself safe from social engineering attacks
    There’s likely a ton of data about you online, especially if you’re crafting a big social media presence. Today I’ll examine the nefarious practice of social engineering and what you can do to combat it. Keeping yourself safe from social engineering. Social engineering , in the context of information security , refers to psychological manipulation of people into performing actions or divulging confidential information.
    [Online, Social] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    Such tools can increase engagement, on-site dwell time, and social share rates. Orbitz knew what was on their audience's mind and created an online quiz that addresses this burning question -- specifically for business travelers. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Online, Social] 5 Signs the Gap Between Sales and Marketing is Closing
    Online Marketing: Much more Than Just Marketing. It would be naïve to think that online marketing is only in the hand of marketers nowadays. Or, to think that online marketing channels are there just to market products or services. What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. One of the best examples of how online marketing bridges the gap between sales and marketing is that of content marketing.
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