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Boosting ROI: Strategies for Effective B2B Online Marketing Campaigns

Visitor Queue

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.

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What is Internet Marketing? Your Guide to Today’s Online Marketing via @sejournal, @JuliaEMcCoy

Search Engine Journal

Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

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How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Stevens & Tate

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. Generate Organic Traffic From Google. Drive Social Media Traffic To Your Website.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

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3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Examples include: Is this initiative expected to drive more traffic and visibility to specific product pages?

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Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too.

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