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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. For online marketers, buyer personas can provide direction in the channel-specific campaign development. SEO and PPC Keyword Research.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing?

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. What are B2B eCommerce Marketing Tactics? These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294
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How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Stevens & Tate

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. Set Up A Blog to Improve Your Online Marketing Today. How A Business Might Use A Blog.

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How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. How Can UX Design & SEO Work Together?

Design 275
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Report: On-Site Content Marketing Yields Highest ROI for Online Marketers

KoMarketing Associates

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

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What is SEO and which SEO service for small business will help?

Go Beyond SEO

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. So, what is SEO, exactly? SEO is the rhythm that keeps a website in sync with the beat of search demand.