Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels
Customer Experience Matrix
FEBRUARY 4, 2010
Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.
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