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Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels

Customer Experience Matrix

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.

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Survey: Marketers Want More Video. What Else Is New?

Contently

“You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

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Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Second, B2B vendors lack critical content marketing assets designed to support the buying process.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

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Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. Today I’ll do that. Results are below.

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