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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Email Automation.

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2024 Predictions: Email captures marketers’ attention

Martech

“We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

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How to Accurately Track Your Website Leads

Webbiquity

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

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SMS Marketing Laws Australia: Navigating them with ease

Vision6

How are SMS marketing laws governed in Australia? When it comes to online marketing in Australia there are a number of governing laws and legislation that inform best practices. The main SMS compliance laws we will be referring to in this article include the Spam Act 2003 and Spam Regulations. What’s next?

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Why Email Blasts Should Be a Relic of the Past

Hubspot

In the email marketing world, direct mail’s digital twin still skulks around in email inboxes everywhere, even though online marketers have access to information that can enable them to personalize their marketing materials to each member of their target audience. They’re called email blasts.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Is email marketing dead? No, email marketing is not dead.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Is email marketing dead? No, email marketing is not dead.