KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Will we increase the overall online presence of the brand in third party sites and publications?

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

SEPTEMBER 28, 2016

The content team should be watching time on site and evaluating what is sticky. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Have a question on your site? If people hit content and immediately leave, it wasn’t valuable.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Biznology

JULY 20, 2018

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too. Unfortunately the way they work doesn’t do much to improve site search. Like this post?

Keywords 91

Keywords Click Rate Analytics Google 91

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Outbrain

NOVEMBER 16, 2022

In 2021, visitors to YouTube spent an average of 29 minutes on the site, meaning they are interested and engaged, and ready to be excited by your ad. You may already know Outbrain as those ads that appear as Recommended Posts on the sites you visit. Here’s a helpful guide to the different ad types available on LinkedIn.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. This way, new visitors to the site will be able to obtain more information about your offerings.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Webbiquity

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 1, 2016

This strategy delivers incremental traffic to a brand’s translated global site, which is a key to its success. Indeed, the best times to engage these consumers via social and email marketing shifts, too. Celebrants go online at atypical times. They benefited from a cultural fluency approach. during Ramadan.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Biznology

DECEMBER 22, 2015

So, there’s amazing things you can do with just the setup you probably already have running your WordPress, Drupal, Joomla, and even your Plone site. Well, they’re probably making all their money from slurping, analyzing, using, and selling your site’s real data — it just might be worth it for you.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. A creepy alligator has been stalking me. Yes, an alligator.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. A creepy alligator has been stalking me. Yes, an alligator.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Biznology

JUNE 11, 2015

Branding – whenever a new person uses a link to reach your site, they’ll associate the link as a vote of confidence. For these reasons alone, you should make link acquisition a priority within your online marketing. Link acquisition can effectually integrate into the following marketing strategies: Content marketing.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

KoMarketing Associates

JANUARY 9, 2014

. ” The discussion begs the question: Does linking out to “credible” third-party sites positively boost SEO performance? No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well?

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Nowadays, it’s common for relationships to start, bloom, and end online without ever meeting face to face. The massive appeal of these sites is due to the range of features they offer. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Customer Experience Matrix

FEBRUARY 4, 2010

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. A significant portion of online UX design guidance is written with B2C companies in mind.

Design 269

Design Paid Search Agency Companies B2B 269

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Tomorrow People

SEPTEMBER 18, 2012

In minutes, it takes the guesswork out of your online media marketing by working out your website’s ROI. Armed with the figures, you will have the confidence to ask the following key questions: Do I need to invest more to bring the site up to the standards of my competitors? How can I boost my traffic and lead generation

Online Marketing 120

Online Marketing Marketing Websites Marketing & Strategy Marketing Strategy 120

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. How simple is your site to navigate?

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Brightedge

AUGUST 23, 2018

Video has quickly emerged as a leading form of content with 87% of online marketers generating video content. About one third of online activity is spent watching video. The post Video SEO: How to optimize your on-site clips for video marketing appeared first on BrightEdge SEO Blog.

Video Marketing 56

Video Marketing SEO Optimization Marketing Qualified Leads 56

Marketing Insider Group

JULY 15, 2020

Make sure those sites have your most current information. . Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels. Invest in Online. Marketers know the key to reaching customers is to meet them where they’re at.

Paid Content 279

Paid Content Trends Planning Cost Per Click 279

Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Social sites, web, blog, articles, videos, etc. What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

JANUARY 2, 2013

The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Marketing Charts ). The Atlantic ). Earnest Agency ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. charging for inclusion).

RSS 100

RSS Promotion PR PageRank 100

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Contributed content and mentions on third-party sites have a tremendous impact as well.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

The Effective Marketer

MARCH 13, 2012

This often happens when a firm fails to make a long-term content development plan a component of its new site launch. The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. Here are ways to prevent these things from happening.

Planning 100

Planning Allocation Ad Building Content 100

Writing on the Web

FEBRUARY 26, 2011

But you should always be alert for how such changes affect your site and make corrections when needed. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. 4 Time-Saving Tips for Social Media Marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100