Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We’d like to know how it’s been for you.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.

Google 257

Google CTR Landing Pages Keywords 257

The Effective Marketer

NOVEMBER 3, 2011

If you’re a small company then the report won’t be of much help because it breaks down the survey respondents into those with less than $1 billion in revenues, $1 billion to $9.9 So if the survey finding that the median of annual interactive marketing budgets is $7.19 Using the Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 16, 2020

A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. So consider Sales an essential element of your ABM program as you get started with account-based marketing.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. The irony is that reports of GDPR impact seem to have been greatly exaggerated. It then executes tailored online marketing campaigns.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

FEBRUARY 12, 2024

This includes knowing the tools, such as Google Analytics and Adobe Analytics, and having skills in using business intelligence tools, such as MS Excel or Power BI, for creating reports and visualizing data. Digital Marketing Knowledge. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 102

Paid Search Agency Planning Ad Building Enterprise Management 102

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” Why do you think this is the case?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Second, B2B vendors lack critical content marketing assets designed to support the buying process. Here it is! Here it is!

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Marketing Charts ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JANUARY 30, 2017

As influencer marketing continues to grow in popularity, new research suggests that B2B marketers are still in the early phase of adopting this tactic. The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies.

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Outgrow

DECEMBER 17, 2020

According to a study , 94% of B2B content marketers changed their content marketing strategy to adapt to the changing dynamics of marketing in the post COVID world. 64% of marketers updated their editorial calendars. 53% of the surveyed marketers changed their promotion and content distribution strategy.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

KoMarketing Associates

JULY 2, 2020

B2B social media advertising is also a bit less competitive than other marketing channels. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. So how many B2B marketers use LinkedIn ads? Show faces.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Biznology

FEBRUARY 20, 2012

Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Examine this report to see which terms drive the most conversions (i.e., Take a look at the average bounce rate for your website. the most qualified traffic).

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? Why do you think B2B marketers are investing significantly more in ABM in 2017?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. How do you see marketers integrating ABM into their strategies in the next 12 months? to ‘How do I get started?’ ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. To learn more and gain further insight into the report, we spoke to Lisa Murton Beets, research director at the Content Marketing Institute.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). Though it’s always better if marketing works in sync with sales. Do a survey – even via a Facebook messenger bot.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. of their marketing budget on social media.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. That is it.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

KoMarketing Associates

MARCH 10, 2014

We came up with was a 30+ question survey, and with the help of the RAIN Group , their perspective on this information. Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. About 73 percent of marketers claimed that they still rely on manual data capture at events. Why do marketers appear to be slow to automate data capture? ABOUT KRISTEN ALEXANDER.

Event Marketing 124

Event Marketing Planning B2B Marketing B2B 124

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Closing The Loop Between Tactic and Performance.

Internet Marketing 120

Internet Marketing B2B Marketing Marketing Budget Creation B2B Thought Leadership 120

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? The biggest conclusion? Today, this statement holds true.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. Marketers are not shying away from this highly effective channel. The Power of Email Marketing. Updated 10/21.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

FEBRUARY 24, 2015

Shopping Campaign – Run through Google AdWords , shopping campaigns provide tools to group and bid on products found in the product feed as well as reporting and benchmarking tools to monitor and optimize performance. B2B Online Marketing Blog Search Engine Optimization'

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

AUGUST 22, 2017

Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. While this B2B marketer was already leveraging the long-tail keyword research in content marketing, that is not always the case with many B2B SEO programs. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120