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How Should I Prioritize the Marketing Budget for My Small Business?

BenchmarkONE

Effective small business marketing requires a savvy mindset. A small business marketing budget tends to be limited — but that’s okay! That means less wasted money on marketing endeavors that make only a small impact and a greater focus on campaigns that are truly designed to convert. It may even be a good thing.

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How to Bridge the Gap Between In-Person and Online Lead Generation

Hubspot

As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. Zap Business Cards Right Into Your Contact Database.

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GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. The Manifest is a resource for small to midsize firms, offering industry insights, how-to guides, and recommendations of top service providers.

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How Much Information Should Your Lead Forms Collect?

ClearVoice

You can logically assume the abandonment rates would be even higher for online lead generation forms. Keep things general. Often there are ways to collect the information you need to effectively personalize your email content while protecting your lead’s time and privacy. Creating your form and content.

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How 38% of Government Contracting Firms Grew More than 20% in 2020

Hinge Marketing

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). Government contractors of all sizes were represented in the study with most of the representation coming from the small and mid-size firms (See Figure 2). What are they doing differently?

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GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. The Manifest is a resource for small to midsize firms, offering industry insights, how-to guides, and recommendations of top service providers.

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How to Adapt Your Digital Marketing Strategy in a Time of Crisis

Outbrain

As more people are quarantined in their homes, businesses large and small are feeling the impact. During the current #CoronaCrisis, the same thing can be said about businesses and brands. But what about the millions of businesses that don’t? Communicate directly and openly with customers. We’re in this together”.