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7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

ViewPoint

One of my favorite authors and speakers, Mike Weinberg, says the following about the CEO’s role in companies: “As goes the leader, so goes the organization. Nuture leads until they’re ready to turn over to sales. The level of the team rarely, if ever, exceeds the level of its leader.”. In his book New Sales. Simplified.

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The Importance of Event Follow-Up: Part 1

Lead Liaison

Your organization just attended a big marketing event. It allows your organization to stand out from the competition because it shows that you care enough to make that follow-up a priority. Then, once that information is captured, it can be automatically uploaded to our database, segmented, and placed into a nuture campaign.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

The novel coronavirus has had a tremendous impact on how customers engage with businesses and how organizations have adapted to interacting with consumers while still bringing in buyers. Use this opportunity to nuture these potential future customers. Do you offer help to customers interested in distracting themselves from the stress?

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It enhances your organization’s image (e.g., Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?)

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Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers

Hubspot

Porter authentically lives her mantra that one’s network is indeed currency and must be valued and nutured. Through her organization 'The Creative Dose,' she channels creative genius, translating new approaches into actionable ideas, assisting people in finding their place in the sun. We can all learn from her tremendous experience.".

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Developing A Brand Marketing Strategy By Determining Your Company’s Make Or Break

Stevens & Tate

Outline the benefits of marketing specifically for your organization. This agency-led collaborative workshop engages a core group within an organization for a deep dive into each participant’s view of the company—both strengths and weaknesses. Do not delegate leadership in this area to a direct report, even at the highest level.