Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.

Trending Sources

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. Unfortunately, there’s no single correct frequency for all newsletters.

The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience

Content Standard

One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Instead, journalistic email newsletters are written specifically for your email inbox.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. The post The 24 Best Interactive Websites of 2015 appeared first on Visually Blog.

10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. 7) Newsless Newsletter Content.

Newsletter Optimizations Your Publication Should Make

Hubspot

of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Here are some additional ideas to help guide you: Use top headlines from your website as your headline.

How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Send traffic to your website?

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Content is what goes in the newsletter, of course.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Additionally, personal recommendations evoke emotions from the website visitor. In short, you need to consider the overall website experience. Let’s say a visitor to a magazine’s website checks out the subscription page, but does not convert.

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Or how much traffic they’re bringing to your website content.

Why your analytics system doesn’t track your website search

Biznology

And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Simple steps to website marketing success

Biznology

Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. If all you want out of your website is, well, having a website, congratulations.

Smart Agency Tips: How to Design Better Websites for Your Clients

Act-On

“We need a good website, can you just make it for us?” Jocelyn Mozak, of Mozak Design , says the first question she asks a prospective client is, “Why are you changing your website?”. “Is Designing successful websites for clients starts with solid communication. WEBSITE DESIGN.

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

The Go-to Guide to Creating Email Newsletters People Actually Read

Hubspot

Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. In your industry, are there successful email newsletters that people like to subscribe to? 2) Figure out what kind of newsletter you want to send.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website Get a Quote from Sales form submit (WGQ). Website Request Info form (WRI). Total Website Activity Conversion Rate.

A 5-Minute B2B Website Audit

BOP Design

If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load?

The simplest way to improve your website search

Biznology

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for.

How to effectively integrate video content onto your website

Biznology

If, right now, your website only features written content, you might want to consider sprucing things up. You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like, “Sign Up for Our Newsletter!”

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How to Build an Email Newsletter that Wins Business

Hinge Marketing

” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. As an agency founder myself, their newsletter is an invaluable resource to my practice.

Where Retailers Fall Down: Mobile Marketing and Newsletters

Content Standard

Consider, for instance, LVMH, which launched an entire website called NOWNESS that’s dedicated to editorial content about the designers, buyers, and culture that drive what they sell. Digital marketing for retail brands is about as close to the Wild West as it gets.

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8 of the Best B2B Publisher Email Newsletters

Hubspot

Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Luckily, publications of all shapes and sizes can create great newsletters — you just have to know your audience and what they will find most engaging.

20 of the Best Website Homepage Design Examples

Hubspot

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. What makes a website's homepage design brilliant instead of blah? What Makes a Good Website Homepage Design.

Social media employee advocacy is the heartbeat of your company

Biznology

Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?

Your website must adapt based on data

Biznology

In the book, a multinational company was about to give their entire online brand an every three-year facelift to their websites and online properties. It was actively testing entire user interface ( UI ) changes on its website, real time.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine.

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"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters?

5 Questions Every Business Website Must Answer

Webbiquity

To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. Much of this may seem obvious, but many business websites still either overload visitors with too much content or make key information hard to find.

Fake news is an old tradition

Biznology

And the more competitors—newspapers, radio stations, TV networks, websites—the more extreme the content needs to be to get attention. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle.

How To Create B2B Website Content That Sells

Marketing Insider Group

For B2B Internet marketing and websites, the axiom is “content is king.”. Here are the nine things to keep in mind for killer B2B website content. Why should they buy from you or subscribe to your newsletter or download your material?

Stop Missing Out on 99% of Your Website Traffic [SlideShare]

Hubspot

Think back to when you visited a website for the first time. In fact, 99% of first time website visitors are not ready to buy. Here are a couple of examples of conversions before the checkout: 1) Newsletter. Stop missing out on 99% of your website traffic from.

Social media strategy leaders: Sarah Nilson

Biznology

This includes our company public websites, intranet, SEO, social media, and more. In addition, we provide insights for multiple weekly newsletters, all-hands meetings, and more. Welcome to the next post in a series celebrating leaders in social media strategy.