7 golden steps to creating an effective email newsletter
FEBRUARY 28, 2017
Your email newsletter — and there’s research to prove it! Being informative and relevant is the be-all, end-all in the newsletter realm. If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. Lisa Lillien, aka Hungry Girl , has an enlightening daily newsletter (with more than 1 million subscribers!).
Compelling Newsletter Content:2 Big Problems
Writing on the Web
OCTOBER 4, 2016
From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .
Your Business Newsletter: What’s Your Brand Personality?
Writing on the Web
AUGUST 25, 2016
When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.
Great Newsletters: 5 Must-Haves for Better Design
Writing on the Web
SEPTEMBER 6, 2016
Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.
75 Email Newsletter Content Topics You Can Use ASAP
APRIL 6, 2015
If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds.
Managing Your Newsletter Email List:5 Must-Do’s
Writing on the Web
SEPTEMBER 19, 2016
When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.
How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
JULY 26, 2016
If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.
Stop redesigning your website
NOVEMBER 2, 2015
What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.
Email Design: Our Favorite Newsletters
SEPTEMBER 8, 2016
One of our favorite ways to stay in touch via email is the simple newsletter. Here’s why: A newsletter is an extension of your brand, including your logo, website, social media, and storefront (if you’re brick-and-mortar). Get Our Newsletter.
The Dissection of a Bloody Good Email Newsletter
JULY 17, 2013
Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So what makes up the anatomy of a bloody good email newsletter? your email newsletter will not be seen.
Use These Email Newsletter Topics, You Must
JULY 9, 2014
Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. why not promote it in your newsletter? Take a look at our newsletter, VR Buzz.
E-Newsletters: What’s the Ideal Format?
Writing on the Web
JULY 16, 2014
Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.
How to Create an Email Newsletter People Actually Read
APRIL 21, 2015
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!
7 Places to Find Quality Email Newsletter Templates
OCTOBER 27, 2015
If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.
The 24 Best Interactive Websites of 2015
DECEMBER 10, 2015
Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. The post The 24 Best Interactive Websites of 2015 appeared first on Visually Blog.
4 Techniques to Optimize Your Nonprofit Newsletter
JUNE 2, 2016
The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. Unfortunately, there’s no single correct frequency for all newsletters.
Newsletter Optimizations Your Publication Should Make
DECEMBER 15, 2015
of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Here are some additional ideas to help guide you: Use top headlines from your website as your headline.
10 Things to Nix in Your Next Email Newsletter
JUNE 24, 2014
I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. 7) Newsless Newsletter Content.
How to Create a Fantastic Email Newsletter [Checklist]
MARCH 7, 2014
Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Send traffic to your website?
Top 10 Website Eyesores to Avoid
APRIL 21, 2015
Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? A background holds the entire theme of a website.
Five Things to Consider Before Undergoing a Website Redesign
SEPTEMBER 2, 2015
Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? Are you getting enough sales or leads from your website?
How To Increase Newsletter Subscriptions With Personalized Recommendations
JUNE 14, 2016
Additionally, personal recommendations evoke emotions from the website visitor. In short, you need to consider the overall website experience. Let’s say a visitor to a magazine’s website checks out the subscription page, but does not convert.
Why your analytics system doesn’t track your website search
AUGUST 3, 2015
And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page.
Your website sucks
DECEMBER 17, 2013
Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.
4 Quick Fixes to Reboot Your Website
AUGUST 25, 2014
Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using.
Create More Personalized Publishing Newsletters
JUNE 9, 2015
As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Or how much traffic they’re bringing to your website content.
Simple steps to website marketing success
MARCH 29, 2017
Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. If all you want out of your website is, well, having a website, congratulations.
Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
JANUARY 26, 2016
If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. Create a well-designed email newsletter with these helpful guidelines for newbies: 1. Before you even think about your design, you’ll need to decide on a purpose for your newsletter.
How to effectively integrate video content onto your website
NOVEMBER 7, 2016
If, right now, your website only features written content, you might want to consider sprucing things up. You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like, “Sign Up for Our Newsletter!”
The simplest way to improve your website search
DECEMBER 2, 2015
For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for.
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Cookies and website tracking tags.
The Go-to Guide to Creating Email Newsletters People Actually Read
AUGUST 20, 2013
Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. In your industry, are there successful email newsletters that people like to subscribe to? 2) Figure out what kind of newsletter you want to send.
Where Retailers Fall Down: Mobile Marketing and Newsletters
FEBRUARY 22, 2017
Consider, for instance, LVMH, which launched an entire website called NOWNESS that’s dedicated to editorial content about the designers, buyers, and culture that drive what they sell. Digital marketing for retail brands is about as close to the Wild West as it gets.
Smart Agency Tips: How to Design Better Websites for Your Clients
JUNE 1, 2016
“We need a good website, can you just make it for us?” Jocelyn Mozak, of Mozak Design , says the first question she asks a prospective client is, “Why are you changing your website?”. “Is Designing successful websites for clients starts with solid communication. WEBSITE DESIGN.
Back to Basics: The ABCs of a Successful E-Newsletter
APRIL 3, 2017
Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Content is what goes in the newsletter, of course.
Your website must adapt based on data
DECEMBER 15, 2015
In the book, a multinational company was about to give their entire online brand an every three-year facelift to their websites and online properties. It was actively testing entire user interface ( UI ) changes on its website, real time.