Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. With Native Curated Packages, you can amplify your campaign’s efficacy via email newsletters. Check it out. What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Liveintent

DECEMBER 1, 2022

Are you running campaigns for an athleisure brand and looking to advertise in email newsletters with relevant content, for example? Use seasonal packages to launch ads in holiday-themed newsletters and content. By combining native advertisements with vertically-aligned content packages, you can unlock all-star power.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Shoot the video in portrait mode (vertical) and make it high-resolution. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox. Use descriptive hashtags.

Relevance 152

Relevance Brand Identity Branding Viral Marketing 152

SmartBrief - Marketing

DECEMBER 7, 2023

Expensive verticals and apparel will get more interest in December If December shoppers do hold back in spending as compared to last year, as they indicated in our survey, it is worth noting that there were consumers who said they plan to spend more than last year, and those consumers disproportionately favored more expensive verticals.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. These might range from signing up for a newsletter to downloading an asset to signing up for a demo. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 103

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 103

Contently

APRIL 27, 2021

You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Sometimes in marketing, the buzzwords fly at you at a terrifying speed. We built ContentlyU because … well, it was kind of obvious.

Education 158

Education Content Verticals Trigger Marketing 158

Martech

JUNE 7, 2022

This year only 45% of customers across the 12 verticals studied perceived value alignment, a 4-percentage-point drop from 2021. What’s more, every vertical peaked in 2021 and backslid in 2022. Get the daily newsletter digital marketers rely on. Experiences are neither easier nor more effective. Might be both, actually.

Forrester 98

Forrester Verticals Business Case Studies 98

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Marketing Budget 242

RebelMouse

APRIL 23, 2021

Many sites send out newsletters, and some send out multiple varieties of their newsletters. Let's take this further and imagine a site with several geographic sections, or verticals, on the site. We want to be able to promote specific newsletter pop-ups to our users depending on the section that they land on.

Opt-out 98

Opt-out Newsletter Verticals Opt-in 98

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. You’ve got Community , which just raised $40 million.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

MARCH 8, 2022

The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. Get the daily newsletter digital marketers rely on. The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). Processing.Please wait. Why we care.

Features 88

Features Research Ads Advertising Agencies 88

Martech

APRIL 18, 2022

Get the daily newsletter digital marketers rely on. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1% In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. Processing.Please wait. Asia Pacific is expected to register the fastest CAGR of 13.2%

Social Media 112

Social Media Advertisements Advertising Media 112

Liveintent

FEBRUARY 16, 2022

Just look at Axios, which now runs over 30 unique, hyper-targeted newsletters like Axios AM/PM, Axios Latino, Axios Markets, Axios Media Trends, and Axios Gaming. “Newsletters play a critical role in building a connection and a habit over time,” said Ryan Kellet, VP of audience at Axios. “And everyone has email. .”

Ad Building 71

Ad Building Newsletter Custom Publishing Verticals 71

Martech

APRIL 7, 2022

Get the daily newsletter digital marketers rely on. What were once essentially e-commerce plus CMS offerings are looking more and more like end-to-end marketing suites, and there are significant opportunities in this space as all kinds of verticals accept the reality of digital commerce. Following a headline-grabbing $1.2

Acquisitions 93

Acquisitions Industry CMS Product Merchandising 93

Litmus

SEPTEMBER 24, 2022

Try flip cards, like we did in our May 2022 newsletter , where the theme was all about magic. Subscribe to our newsletters for more “surprise and delight” subscriber experiences like this ? . Example: Litmus’ monthly newsletter. Example: Litmus’ Product Pulse newsletter. See it on Scope ? . See it in Scope ? .

Click Rate 103

Click Rate Class Paid Search Agency Newsletter 103

Liveintent

MARCH 14, 2022

Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. The company wanted to explore ways to complement its existing efforts for its email newsletter direct sales and increase the overall yield of its program. It was that easy!).

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Liveintent

MARCH 30, 2022

In this blog post, we’ll explore how you can leverage first-party data gathered from your email newsletter programs to drive revenue. If you don’t already have a newsletter program in place, you’ll soon know why it might be a good idea to start one. Let’s take a look. First-party data and ad sales.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Liveintent

JANUARY 22, 2021

LiveIntent found that email newsletters in the food and drink vertical, as well as home and garden, see a 3x higher CTR than the average email newsletter. Meanwhile, newsletters focused on real estate and law, government, and politics see a 2x lower CTR. But there are other email categories that drive engagement.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Martech

JUNE 13, 2022

I’ve now been in a variety of different industries and verticals. Get the daily newsletter digital marketers rely on. I really wanted to be a rock star and I thought to myself, “OK, this day and age, to have your music to be heard you really need to know how to market yourself and how to get people to listen to it.”

Paid Search Agency 96

Paid Search Agency Verticals eCommerce Privacy 96

Martech

FEBRUARY 28, 2022

Do you have other clients in our vertical? Get the daily newsletter digital marketers rely on. Will we have a dedicated Account Manager and technical support, especially with the initial migration? What kind of professional services are available? And how much do they cost? What new features are the vendor considering?

Digital Experience Platform 93

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 93

Liveintent

JANUARY 25, 2022

Inventory packages bring relevancy to ad experiences by targeting content based on context or within a specific vertical. Advertising on sports-themed newsletters would allow you to advertise your products amongst audiences already keyed into sports. For example, say your brand sells sporting goods and apparel.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Liveintent

APRIL 5, 2022

As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. “Newsletters are really critical to a lot of publications right now; you see the demand skyrocketing,” Kellett says. ” Kellett would know.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

ConvertKit

OCTOBER 19, 2021

Running a paid newsletter with ConvertKit Commerce ? By creating a public newsletter feed, you can showcase both your free and paid email content, so potential readers get a taste of what you’re offering. Learning more about our navigation redesign here. A new way to tease your paid content. Assorted updates and bug fixes.

Template 79

Template Paid Search Agency Deliverability Newsletter 79

Liveintent

AUGUST 3, 2022

How to start building brand awareness with ads in email newsletters. With email newsletters, you can start building brand awareness while diversifying your marketing channels. With LiveIntent’s Native Curated packages, you can promote your brand with vertically-aligned sponsored content packages.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry. Stay informed.

Top of Funnel 80

Top of Funnel Campaigns Funnel Advertising Work Management 80

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He’s a Top Voice on LinkedIn, where his newsletter has more than 62,000 subscribers.

Marketing Management 109

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 109

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

MKT1

SEPTEMBER 7, 2021

Marketing strategy diagram: We aren’t going to cover all of these topics in this newsletter, but this is how we think about marketing strategy, planning, and execution. More on organizing your team and roles in this MKT1 newsletter. Make sure to include top of funnel metrics like web traffic by source.

Course 52

Course Lead Ranking Planning Top of Funnel 52

Martech

APRIL 15, 2022

And we’re seeing that impact in a number of verticals. Get the daily newsletter digital marketers rely on. During Facebook’s Q4 earnings call CFO David Wehner said, “…we believe the impact of iOS overall as a headwind on our business in 2022 is on the order of $10 billion, so it’s a pretty significant headwind for our business.

Privacy Protection 93

Privacy Protection Privacy Cost Ad Frequency 93

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

MKT1

OCTOBER 24, 2023

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. As an example that event industry expert Julius Solaris cited in his newsletter, the Head of Global Events at Informatica uses a complex data collection process for event leads.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million followers) was watched 2.1

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Liveintent

MAY 3, 2022

Morning Brew, for example, publishes a suite of email newsletters across verticals, with offerings like Emerging Tech, Retail Brew, and Marketing Brew. A tech brand, for instance, might run ads in the Emerging Tech newsletter and a fashion brand might run ads in the Retail Brew newsletter.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62