Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. What new features are the vendor considering? Click here to download!

Digital Experience Platform 94

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 94

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 86

Vendors Tips Allocation SWOT 86

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? Click here to download!

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Martech

MARCH 4, 2022

Does the vendor seem to un that derstand our business and our marketing needs? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? Get the daily newsletter digital marketers rely on. The post 37 questions to ask call analytics vendors during the demo appeared first on MarTech. Are they showing us our “must-have” features? Can we customize outcomes to our business needs?

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Get the daily newsletter digital marketers rely on. The post 32 questions to ask sales enablement vendors during a demo appeared first on MarTech. Are they showing us our “must-have” features? How can we ensure they work together smoothly?

Work Management 85

Work Management Marketing Management Vendors Paid Search Agency 85

Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Get the daily newsletter digital marketers rely on. How scalable is the platform?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Automation Services Marketing Management 84

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer.

Marketing AI 91

Marketing AI Work Management Marketing Management Vendors 91

Zoominfo

SEPTEMBER 7, 2021

Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. This will promote product usage, make the relationship stickier, and increase the likelihood of renewal.

Features 130

Features Vendors Newsletter Promotion 130

Lead Liaison

OCTOBER 31, 2017

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game. The point is: nobody likes newsletters. I’m not kidding.

Newsletter 55

Newsletter Lead Liaison Marketing Automation Services Vendors 55

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. In many scenarios, determining which vendor fits you best comes down to organizational preference.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Martech

MAY 27, 2022

Instead of having to write code to integrate content from different sources and vendors, the Automation Hub allows marketers to pull everything together and build full content experiences using a visual UX without code. The Marketplace serves as a hub for vendor partners, providing extensions and integration apps. Marketplace.

Automation 104

Automation Work Management Marketing Management Vendors 104

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 129

Vendors Lead Ranking Advertising Agencies Touchpoints 129

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Martech

AUGUST 10, 2022

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” So, you have a great data vendor. There are many reasons why you would want to give funds in advance to a vendor. Contracts are complex for a reason.

Work Management 103

Work Management Marketing Management Ad brokers Vendors 103

Martech

JUNE 15, 2022

Get the daily newsletter digital marketers rely on. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Some existing vendors will fold or consolidate. You might end up with a “ zombie ” vendor.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Trends 122

Martech

AUGUST 15, 2023

followers) Website: The Krehbiel Group David Raab An instantly recognizable face in the CDP thought leadership space, David is the influential founder of the CDP Institute, a vendor-neutral project that took the initiative of defining CDPs and has continued to follow their evolution. LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

Liveintent

DECEMBER 1, 2021

Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. The publication has more than 50 newsletters — of which seven are entirely new as of 2021 — and have more than 8 million subscribers. Take a look at The New York Times, for instance. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Email Marketing 97

Martech

JUNE 22, 2023

Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. While I’m vendor-agnostic, I have been leveraging the tool and will excerpt examples because it’s available to test in their public alpha release.)

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Work Management 108

Webbiquity

MAY 4, 2020

Use Campaign Booster, which resends newsletters to subscribers who didn’t open the first one. Use their Content Editor, which utilizes a drag-and-drop system, to build your email newsletters. Each of these vendors provide email marketing software with different features, capabilities, and pricing. Final Remarks.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Martech

MARCH 31, 2023

Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe.

Work Management 93

Work Management Marketing Management Training Vendors 93

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. It’s the job of the vendor to provide product knowledge to their partners. Each has its own target audience expertise and product preferences.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Liveintent

APRIL 8, 2021

Brand safety is an especially critical consideration for email newsletters. The last thing anyone wants (not the reader, the brand, nor the ad tech vendor) is a rogue advertisement that contradicts or undermines the email newsletter’s brand identity. Allow lists and Block lists. Why use a block list instead?

Newsletter 117

Newsletter Marketing Management Viral Marketing Advertisements 117

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

NOVEMBER 8, 2023

Test all the conversion paths Conversion paths include any point in the customer experience where customers get triggered to take an action — like registering for content, signing up for a newsletter or setting up a meeting. As part of the marketing automation audit, you need to test all of these conversion paths. “We’ve

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Automation Tips 108

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. Newsletter or Slack channel. Provide links to new training videos, offer a “tip of the week” and communicate minor updates or bug fixes via a regular newsletter or slack channel. Tip #5: Take advantage of vendor or outside resources to execute quick wins.

Budget Programs 99

Budget Programs Peer-to-peer Work Management Marketing Management 99

Martech

FEBRUARY 11, 2022

Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media. Get the daily newsletter digital marketers rely on.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 102

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Get the daily newsletter digital marketers rely on.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Analytics 97

Martech

JUNE 14, 2022

The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. Get the daily newsletter digital marketers rely on. San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. Why we care.

Hubspot 91

Hubspot Product Training B2B Sales 91

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Ideally, CAMs will have experience as a reseller or channel partner, so they’ve been on the receiving end of vendor pitches, according to channel sales leader Marcus Cauchi. Motivate channel sales partners Most partners work with multiple vendors.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

JULY 7, 2022

Legal, security and privacy teams may need a vendor to make changes to its product. Friction is part of every client-vendor relationship. Here’s a few issues that might crop up on the vendor side. It could be the vendor is taking its product in a different direction than the client needs. Don’t go it alone.

Work Management 88

Work Management Marketing Management Vendors Privacy 88

The Customer

AUGUST 3, 2021

Pro Tip : If you like what you see here, you can get TheCustomer QT newsletter delivered straight to your inbox each week by subscribing here. Quick-Take: In The digital experience platform and vendor hub is making a major change of course. DATA & PRIVACY. Rethinking Privacy. Lessons for CDP Buyers.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Martech

JULY 19, 2022

“It will allow our customers not to buy the monolithic, fully-integrated solution — which was historically the way DXP vendors sold — but actually allow our customers to buy modular components of our DXP stack in a way that fits how they buy and grow.” Get the daily newsletter digital marketers rely on. ” Why we care.

Digital Asset Management 92

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 92