ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Liveintent

MARCH 14, 2022

Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. The company wanted to explore ways to complement its existing efforts for its email newsletter direct sales and increase the overall yield of its program. It was that easy!).

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. They made a big splash with a Super Bowl ad, and executed a number of short video spots that showed everyday situations where Ricola can help.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 93

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

SmartBrief - Marketing

JANUARY 29, 2024

Given the huge expense of advertising during the Super Bowl, with spots costing over $7 million for a 30-second ad, it is in a brand’s best financial interest to get as much out of its investment as possible. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Marketing Insider Group

FEBRUARY 14, 2023

Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. and urgency (offer ends at midnight).

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. It’s also how you can spot your competitors’ shortcomings and turn them into your successes. Here are three simple ways to spy on your competitors—without getting caught. Get on the VIP List. Reach out and schedule a call with one of our experts.

Analysis 130

Analysis Comparison Keywords Case Study 130

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

SmartBrief - Marketing

FEBRUARY 11, 2024

Example: Before: “Learn more …” After: “Secure Your Spot Today” Change a passive call to action into an active directive that creates a sense of urgency. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Marketing Insider Group

OCTOBER 18, 2023

You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent. The red spots are the most viewed areas, while the blue spots are quickly scanned information.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

SendX

FEBRUARY 11, 2021

One of the most obvious ways is including a newsletter sign-up in the footer of your website. That way the newsletter sign-up option is shown on every page of your website. An excellent way to do that is by sending out a weekly newsletter. The easy-wins are creating an email newsletter opt-in for your website.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

SendX

MARCH 16, 2021

Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate. Why is it vital for your email newsletter? Now I am going to show you how to utilize infographics in your email newsletter.

Email Marketing 304

Email Marketing Planning Practices Best Practices 304

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Top Rank Marketing

NOVEMBER 1, 2023

The latest generation of collaborative content features on the platform come as LinkedIn has benefited from a decrease in users at X, many looking for a new digital gathering spot. It’s been so great to see the growing engagement with newsletters.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. This will add a sense of urgency to your event and get people to act now, or risk losing their spot.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 245

Newsletter Practices Best Practices Deliverability 245

SmartBrief - Marketing

JANUARY 28, 2024

System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and found that commercials featuring brand characters consistently outscored celebrity spots for appeal, brand recognition and commercial impact. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Ads 62

Ads Brand Identity Branding Correlation 62

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. Share these wins in company meetings or newsletters to reinforce the value of the data. Treat something as a learning opportunity if it doesn’t go as planned.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Targeted email newsletters can be a helpful tool to keep in touch with your audience, nurture leads and turn cold prospects into valuable customers. A whopping four billion people used email every day in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Aren’t people supposed to be blind to the spots designated for banner ads around the web? Not bad for promoting a webinar that covers complex marketing issues.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

NOVEMBER 8, 2023

This makes it easier for the whole team to spot opportunities to customize and strengthen the message,” Schwanke said. “It But when I actually try to describe it, if I don’t have a diagram, someone on the outside can’t see what I’m seeing in my brain and it becomes really messy really fast.”

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Tips 106

Content Standard

SEPTEMBER 26, 2017

But recent studies of brain activity seem to indicate that our brains can spot a winning idea better than we can. For more insights into how neuroscience is changing the way we understand marketing, subscribe to the Content Standard newsletter. The post Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Allocation 48

Allocation Content Marketing Work Management Budget Programs 48

Contently

JULY 27, 2020

As Branded has repeatedly revealed in its newsletter, many display campaigns end up in unsafe brand environments—surrounded by bigotry and misinformation—and simply don’t work. After all, great content lowers your cost-per-click (CPC) and cost-per-lead (CPL), and spreads awareness, trust, and affinity for your brand. Content Strategy.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Contently

APRIL 4, 2023

If it’s in the top three spots on Google, and the content is evergreen, there’s no need to update. Promote your content on third-party sites or in third-party newsletters to reach new subscribers. For example, ask ChatGPT to come up with subject lines for an email newsletter promoting a spring sale, and it will respond.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MARCH 6, 2024

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. At my agency, we prefer a hands-on method to keep our database spot-on. Let’s explore. The key requirements include: Email authentication.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Optinmonster

APRIL 6, 2023

Yes, those few words have a surprisingly strong impact, and they need to be spot-on. They are often positioned at a noticeable spot to convert the reader into a customer, subscriber, or engaged user. No matter what kind of email it’s, whether it is: a newsletter, a thank-you message, or a reminder, it must include a powerful CTA.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Liveintent

JANUARY 20, 2021

Ads in email newsletters that focus on home and garden or food and drink garner three times the average level of clickthroughs, according to the data. By contrast, placing ads in email newsletters that focus on real estate, law, government or politics may be a waste. Timing matters too.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

LeadSquared

MARCH 31, 2015

Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” Suppose I spot two different trends, should I implement one at a time or have a parallel strategy? You could also subscribe to newsletters. ” A number of interesting questions were asked during the webinar. View the Recording.

FAQ 52

FAQ Webinar Metrics Trends Adwords 52

Stevens & Tate

OCTOBER 7, 2022

For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. This call to action is very clear about what the benefits are to signing up to their newsletter, all while keeping it short and sweet. Make sure that your calls to action are easy for leads to spot.

Examples 94

Examples Effectiveness Urgency Marketing Newsletter 94

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

AUGUST 19, 2021

When faced with marketing silos, your content marketers may not have easy access to getting content on social media channels, in newsletters, or supported by a paid ads budget. At the same time, insights on what content most engages your readers can enrich email marketing campaigns, newsletters, and sales enablement initiatives.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Martech

MAY 23, 2022

No company can know and/or address all its customers’ pain spots. Get the daily newsletter digital marketers rely on. Why we care. A program that gives the vendor more insight and helps companies develop and sell their own solutions is clearly a win/win. Processing.Please wait.

Hubspot 81

Hubspot Marketing Management Paid Search Agency Inbound Marketing 81

Contently

FEBRUARY 22, 2023

Combining user-generated videos with more polished, professionally generated videos is the sweet spot for most brands. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active. Livestreams can generate interest long after the actual stream happens.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148