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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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6 Tips for Increasing Engagement With Your K12 Newsletter

BenchmarkONE

Sending their district’s email newsletters is like posting a billboard in the middle of a vast desert. School newsletters are meant to share important, time-sensitive information. Your K12 newsletter doesn’t have to be a lonely, unnoticed billboard in an unresponsive desert. Personalize the Signature .

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. It’s a part of your brand. The first is an attractive personality.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Of course, the URL should also be part of your company-wide standard email signature.

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Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Assume you have a manufacturing company and you send prospective clients newsletters with valuable product information. Don’t forget to include your email signature as well. Source Email signatures are great at raising brand recognition. Statistics show that 82% of email marketers leverage signatures to do just that.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Newsletters: Prove to your regular newsletter audience that you value your customers. Email signature: Have your sales team add a link to your most impressive case study.