Writing on the Web

JULY 9, 2014

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. Last week I asked which was best for marketing: blogs, social media or e-newsletters. call to action.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And how, also, does it align with 87% of CEOs reporting that their CMOs understand their vision and take action to execute it? Ultimately this year’s survey offers a lot to chew on.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. B2B emails report a 4.6% The Foundation for Newsletter List Building. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Contently

AUGUST 26, 2016

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Relph also stressed that consistency is critical to maintaining a successful newsletter.

Newsletter 60

Newsletter Ad Building Classified Ads Work Management 60

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. The rise of the email newsletter. Does your organization invest in newsletters or email advertising? Yes: 87.2%. No: 12.8%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Litmus

OCTOBER 31, 2023

Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. Hamburger chain Five Guys reported a data breach when they found out that an unauthorized party had accessed the email accounts of two employees. We’ll share the results in an upcoming report.

Email Marketing 87

Email Marketing Phishing CAN-SPAM Communities 87

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported: No new clients came to her after reading it. Could it be I don’t know how to sell myself with my newsletter?

Newsletter 100

Newsletter Digg Work Management Banners 100

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. And it’s why every publication you read now has a dozen newsletters.”

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Martech

JUNE 13, 2022

This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. The report, which surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, laid out what organizational actions build trust. Get the daily newsletter digital marketers rely on.

Paid Search Agency 103

Paid Search Agency Companies Transparency Trust Marketing 103

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. After company executives read through incident reports filed by employees, they sent a memo to their staff regarding ongoing issues in their local communities and changes they’d be making to operations.

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. 2 with 37%.

Paid Search Agency 114

Paid Search Agency B2B Marketing Advertising Agencies B2B 114

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Newsletters. Newsletters. Newsletters are the most effective types of emails marketers send, according to our 2021 State of Email report; 81% of survey respondents send newsletters in their email program.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

RebelMouse

JUNE 27, 2022

Digital News Report authored by Reuters Institute for the Study of Journalism has dedicated an entire chapter to news consumption via email. The report analyzed data from thousands of readers of online news across 46 different markets. Who Reads Email Newsletters? Digital News Report 2022. For the first time ever, the.

Loyalty 52

Loyalty Tools Ad Building Newsletter 52

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. ” And then we got the results of our 2022 MarTech Career and Salary Survey. ” And then we got the results of our 2022 MarTech Career and Salary Survey.

Work Management 104

Work Management Advertising Agencies Digital Transformation Customer Surveys 104

SmartBrief - Marketing

DECEMBER 7, 2023

The digital shopping realm also has experienced a resounding success so far with Adobe Analytics reporting record ecommerce sales – recording $9.8 In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

AUGUST 8, 2022

It’s unclear whether marketing operations (managers) are conscious of this bandwidth issue since most report being satisfied with the time required to build basic email programs (75% were satisfied or extremely satisfied) and nurture programs (52% were satisfied or extremely satisfied). Survey methodology. Free to download.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Studies Automation 99

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . At the same time, those surveyed are scaling back expectations for this year. Streaming service Roku reported a net loss of $112.3 Some 71% think U.S. Wouldn’t it?

Paid Search Agency 108

Paid Search Agency Spending Ads Planning 108

Martech

AUGUST 8, 2022

Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . Get the daily newsletter digital marketers rely on. Customers want to do it for themselves. Processing.Please wait.

Enterprise Management 83

Enterprise Management Work Management Differentiation Customer Surveys 83

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Leverage your email newsletters to promote content such as podcasts and videos from other platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

JUNE 3, 2022

Get the daily newsletter digital marketers rely on. Overall the report found: The average email open rate is 19.66% The average email click-through rate is 2.02% The average email click-to-open rate is 9.94% The average email unsubscribe rate is 0.11% The average email spam complaint rate is 0.01% The average email bounce rate is 2.76%.

Advertising Benchmark 104

Advertising Benchmark Marketing Report Email Marketing Personalization 104

Marketing Insider Group

OCTOBER 27, 2020

You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Conversions. How does each piece of content contribute to conversions? Image: MarketingCharts.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! The report also looked at the digital-first shift accelerated by the pandemic. Get the daily newsletter digital marketers rely on. In 2021, marketing budgets claimed 6.4% Let us know!

Marketing Budget 114

Marketing Budget Paid Search Agency Lock-In CMO 114

Martech

MAY 19, 2022

Iterable’s latest funding round occurred in June of 2021, which was reported to be $200 million. In total, Techcrunch reports the company has attracted $342.2 Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. Get the daily newsletter digital marketers rely on. Let us know!

Marketing Report 105

Marketing Report Email Marketing Enterprise Management Work Management 105

Liveintent

SEPTEMBER 25, 2020

LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began spending more time at home. The survey also revealed that 100% of publishers report a subscription and membership increase over the past six months. Update your newsletter for the times.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. After reporting its first quarterly loss in seven years, Amazon acknowledged that it overbuilt in response to increased pandemic demand. Gassing you up? Ford has reached a $19.2

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130