SendX

AUGUST 28, 2020

Top Benefits of GeoMarketing That You Should Be Aware Of To be honest, though, it can be useful to any type of business: manufacturing, retail, banking, insurance, research, etc. 3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal.

Newsletter 221

Newsletter Work Management Privacy Policies Marketing Management 221

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Walker Sands

APRIL 10, 2024

Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently.

PR 52

PR Media Ad Building Word of Mouth 52

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Ads 62

Ads Branding Brand Identity Correlation 62

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

KoMarketing Associates

AUGUST 8, 2018

Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more overall success. In terms of leading down this pathway, the research suggests that email marketing may be the key. Marketers Continue to Rely on Email to Achieve their Top Goals.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Ranking 132

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. The author(s) of the report included the following statement in the description of the survey methodology.

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

KoMarketing Associates

AUGUST 2, 2018

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. Effectiveness aside, previous research suggests that marketers continue to turn to email to reach out to their customers and prospects.

Marketing Report 124

Marketing Report Email Marketing Effectiveness Paid Search Agency 124

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Marketing Insider Group

NOVEMBER 6, 2023

As an added bonus, thoroughly researched and valuable content will boost your website’s organic search engine rankings, making your content easy to find even without your ad campaign. Then, you can incorporate the keyword and link to this landing page in your other marketing materials, such as social media posts and email newsletters.

Paid Search Agency 251

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 251

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. With more marketers looking toward AI, previous research suggests that those who focus on email are already seeing the benefits of the new technology.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Get the daily newsletter digital marketers rely on. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Processing.Please wait.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91

KoMarketing Associates

JUNE 29, 2017

Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic. About 63 percent of marketers said they send promotional emails and newsletters, neither of which are usually contextualized or personalized.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” For example, you could mark an important event like a purchase or newsletter subscription as a key event.

Merchandising 96

Merchandising Marketing Analytics Tools Conversion Lead Ranking 96

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Often the Annual Report will include details of how the market is structured, sources of sales, company strategy, risks faced and more. Search the CMA’s report archives here. Review sites.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Often the Annual Report will include details of how the market is structured, sources of sales, company strategy, risks faced and more. Search the CMA’s report archives here. Review sites.

Research 120

Research B2B Eye-Tracking B2B Sales 120

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. Although 63% of respondents admitted they don’t have nurture-specific content, the more telling percentage is the amount that do,” wrote the researchers behind the report.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Marketing Insider Group

MAY 30, 2023

Optimize reporting. AI tools can also analyze huge amounts of data through automated reporting applications, making reporting much more efficient. Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. Increase ROI.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Scoop.it

MARCH 5, 2020

First Round Review reported that 70% of a typical CEO’s schedule is sub-optimal—usually spent in meetings and emails. Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? In this post, let's review the top strategies you can use to get to know your email subscribers according to research. For HubSpot's Service Blog, the daily email newsletter includes a question of the day. Do buyer persona research.

Research 101

Research Buyer Personas Open Rate Click Rate 101

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JULY 3, 2023

A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. The newsletter and network also help readers discover sources for funding and product market fit. The company offers free and paid options you should look into. Image Source 3.

Trends 281

Trends Marketing AI Lead Ranking Lead Scoring 281

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. Consistently post your content on social media or send email newsletter to generate traffic to your content. In fact, research shows that 42% of companies only reported a noticeable increase after 3 months.

Domain 340

Domain Lead Scoring Lead Ranking SERP 340

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Consumer brands also report a median decline of 19.6% This trend is not isolated to news outlets alone. It’s simple.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else. Image Source.

Research 101

Research CTR Best Practices Open Rate 101

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. We don’t yet know where those increases will be spent, of course. 66% of U.S. A strong commitment means more success.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Litmus

SEPTEMBER 29, 2023

News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research from Ascend2 and RPE Origin. Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security.

Marketing AI 81

Marketing AI Email Marketing Phishing Ideal Customer Profiles 81

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings. And the respondent reports their efforts as very successful. Conclusion.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence. Calling Facebook’s Stats Into Question.

Research 95

Research Video Marketing Case Studies Top of Funnel 95

Contently

SEPTEMBER 21, 2021

Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Check out the full report. honeybees on top of the Bank of America building.

Branding 202

Branding Brand Identity Content Storytelling 202