B2B Marketing Traction

APRIL 26, 2012

How can you promote your blog? Advertise the blog in your email signature line, newsletters, and other marketing collateral. Provide links to your most popular blog posts via the newsletter or other emails. Readers – please add any other promotion ideas you have in the comments below! Here are eight ideas: 1.

Promotion 100

Promotion Blogger Curation Newsletter 100

Optinmonster

FEBRUARY 11, 2024

This can help you get new business via social sharing and word-of-mouth promotion. Once people are on that list, the company can wow subscribers with content marketing, promote the value of their paid service, and offer them the chance to try it out. It’s an excellent way to get content AND free promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. Promote Content Across Your Website.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Vision6

OCTOBER 20, 2021

You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. A contest in your newsletter to win a free service trial.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

MARCH 29, 2018

Promote Your Website on Your Email Signature. Send Email Newsletters. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. Promote Your Website on Your Email Signature. Send Email Newsletters. Check Out Yext. Answer Quora Questions.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Vision6

JUNE 6, 2023

Link to a sign-up form in your email signature Adding sign-up form to your email signature is a less invasive and less sale-sy way to prompt more prospects to subscribe to your promotional content. Promote your gated content Gated content provides another incentive for people to sign up to your email list.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Signature: Providing Essential Contact Information and Social Proof End with a professional signature that includes your full name, position, company, and contact information.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? When to Write a Newsletter Aren’t email newsletters a bit outdated? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Vidyard

MARCH 31, 2020

Email signature video : Up your email signature game by recording a short video to introduce yourself and your role. Add it to your email signature with a hyperlinked thumbnail image. Recruiting videos : Use video to promote open job opportunities at your company. HR and Talent Development.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Martech

JUNE 3, 2022

I don’t want any kind of marketing or promotions hitting them because I don’t want this prospect to get distracted.'” It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Get the daily newsletter digital marketers rely on.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Convince & Convert

DECEMBER 1, 2015

Not think about how perfunctory their email signatures are. Sigstr (a sponsor of our awesome Business of Story podcast ) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. Sigstr includes full tracking and the ability to change signatures on the fly.

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Litmus

OCTOBER 3, 2022

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. It comes after the body content and your email signature. Seasonal offers such as holiday sales, end-of-season discounts, or promotional offers make your footer dynamic. What’s an email footer?

Design 95

Design Practices Best Practices CAN-SPAM 95

Content Marketing Institute

NOVEMBER 17, 2017

Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landing page promoting an upcoming feature such as this one for Veterans Day. Promotion of apps or QR codes for visitors to use to see healthy recipes created by the practice’s doctors (which could connect to a grocery delivery service too).

Content 104

Content Landing Pages Curation Conference 104

Vidyard

MARCH 31, 2020

Email signature video : Up your email signature game by recording a short video to introduce yourself and your role. Add it to your email signature with a hyperlinked thumbnail image. Video newsletter : Spice up your newsletter by recording and embedding custom videos to complement your email communications.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Hubspot

JULY 2, 2018

Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. I subscribe to Spotify’s newsletter to receive special promotions. Pitch your email newsletter on your social media accounts and email signature. One of the ways J.

Ad Building 101

Ad Building Marketing & Strategy Effectiveness Landing Pages 101

Jackie Walts

NOVEMBER 3, 2021

If you don’t have the right content or offers, create educational, promotional or timely content that will work. And fun fact – promoting a webinar or conference in your signature counts as a second offer, so don’t try to slip that in. What websites, subscriptions, events and newsletters are they are engaging with?

Demand Generation 56

Demand Generation Consulting Demand Generation 56

Launch Marketing

SEPTEMBER 18, 2019

Don’t expect a surge of traffic to your content pieces if you simply publish them without promoting them. Many marketing experts recommend promoting your content for at least as long as it took you to create it. Building more paths to your content means attracting and engaging more readers.

B2B Marketing 79

B2B Marketing Content Marketing Planning B2B 79

Contently

APRIL 6, 2017

The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014. What’s striking about Lenny Letter is the way the newsletter format has been able to foster such deep and loyal readership. Lenny doesn’t discriminate (against advertisers).

Media 90

Media Burn Rate Newsletter Advertising Agencies 90

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Add a link to your email signature. Promote it on your blog.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Vision6

NOVEMBER 2, 2023

For instance, a blog post can be shared on social media with a captivating visual, and then the same blog can be transformed into a newsletter for your email subscribers. Pro-tip: You can use landing pages such as link tree on Instagram to make it easy for your audience to sign-up and take full advantage of your promotion/ giveaway.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Scoop.it

SEPTEMBER 7, 2022

Everyone knows how valuable it is to have an email list and send regular newsletters. You will always have someone to update you about your new offers, and people will immediately see your promotion as a high-value offer if you want to capture their attention. Grow your email list.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. If you also want to grow your email newsletter list, create floating bars and inline forms, use spin-the-wheel campaigns, and recover abandoned carts, then OptinMonster is the best choice for your business. Get Started With OptinMonster Today!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sharpspring

JUNE 3, 2021

One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. For example, you can set up an industry newsletter and become known for it. Add the personal page link to your email signature and to your business card.

Personalization 129

Personalization SEO Brand Identity Branding 129

Launch Marketing

DECEMBER 19, 2018

Promoting your blog. What you may not know is that without promotion, you are leaving valuable opportunities on the table. Promote your content in your newsletter, your email signature, your website and especially on social media. Content is not a new idea and we all know that content is king. Reposting content.

B2B Marketing 59

B2B Marketing Planning B2B Contact Marketing 59

ConvertKit

JANUARY 19, 2021

Brands, email newsletters , and blogs these days demand typefaces that feel uniquely them. “If The right font is special and stands out, from Nike’s bold, futuristic font that says speed and agility: Nike’s homepage presents bold colors and their signature font. Promote your fonts with real-life mockups. Image via Nike.

Paid Search Agency 99

Paid Search Agency Communities Course eCommerce 99

ConvertKit

JUNE 4, 2021

During Tim Grahl ’s From Zero to Platform: The First 3 Steps to Start Your Book Marketing webinar, he said: What’s easier: work to get 10 million followers on Twitter, or work with someone who has 10 million followers on Twitter to promote your book? In other words, what will the influencer receive in return for promoting your book?

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Fount Media

OCTOBER 11, 2021

It creates a direct way of promotion and allows the right audiences to respond to it. These days there are endless social media platforms available for content display or brand promotion. You could do this by creating a subscriber list and mailing them a newsletter weekly or monthly. Make use of email signatures.

B2B Sales 40

B2B Sales B2B Best Practices Ad Exchange 40

Anyword

JULY 16, 2020

I’ve written before about the strength of newsletter campaigns. Most of Keywee’s customers use Content-to-Capture (C2C) as a way to drive newsletter subscription sign-ups. Another caveat here is that results can depend on the type of content that is being promoted. One area that’s having a “moment” is lead generation campaigns.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Delivra

DECEMBER 11, 2018

What’s more, when done correctly, restaurant email campaigns and newsletters allow you to remain relevant, no matter the cuisine you represent. Brand awareness is key when providing promotions. What type of discounts or promotional offers will you provide, and are they redeemable online? Newsletter. New menu items.

Email Marketing 66

Email Marketing Work Management Marketing Management Campaigns 66

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . . Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . . Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Hinge Marketing

MAY 23, 2016

9) E-newsletter. If your e-newsletter offers high-quality, educational content, you can generate a significant number of new leads when people sign up. And your e-newsletter is a great way to nurture the existing leads on your list. Many firms also use e-newsletters to announce new services and make specific offers.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Sharpspring

JANUARY 3, 2022

It doesn’t help most businesses to keep people in their inboxes (unless your business is newsletters!). These types of emails can include discount codes or referral codes, new product drops, or sales and promotions. Email Marketing CTA Examples By Industry. Example email : [link].

Email Marketing 94

Email Marketing Planning Paid Search Agency Top of Funnel 94

Hubspot

JUNE 20, 2018

Add a link to your employees' signatures. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Promote an online contest. Promote one of your lead-gen offers on Twitter. Promote an offer through Facebook that requires an email address. Using Social Media.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Crimson Marketing

MAY 23, 2013

The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). “To start building your email list, create a signature promotional giveaway (SPG) either on your website or within Facebook itself. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100