How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Lead Generation for Startups: An Actionable Guide

Albacross

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]

Hubspot

Oprah's favorite newsletter. With only two months of savings and zero experience starting a business, they weren't sure what was in store for their startup. Email Marketing Podcast DailyOver a million subscribers. Five hundred thousand followers on social media.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. Creative director, elearning software company Partner Marketing Tactics (9 responses) Association partnerships / newsletter. This is particularly true in startups and small.

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective. Welcome to Delivering, a podcast about the email industry.

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). 5) Podcasts. You can also create podcasts in which you can: Read audio versions of posts.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Incorporating video into newsletters (and making sure the subject line includes the word “video”) can increase your open rate by 6%.

5 Places You Should Be Repurposing Your Blog Content That You Haven’t Thought Of

Hatchbuck

Other choices for republishing content include Reddit , Social Media Today , or GrowthHackers, a site that allows you to promote any content related to startup marketing by submitting a URL. Whether they are autoresponses, newsletters or marketing blitzes, look and see what parts of your blog content would fit well into the story you are trying to tell. Podcasts: Read your text out loud and then publish them as podcasts on a service like iTunes or Stitcher.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

This includes the tried-and-true channels like Facebook and Google, as well as the more experimental ones like Flipboard, Reddit, Apple News, or even podcast ads.

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The Keywee Facebook CPC Tracker: February Update

Keywee

These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

podcasts, webinars, publications, and industry research materials. newsletter, online training courses, seminars, and publications. Newsletters. Do you have a clear understanding of who your target audience is and what they want?

The Keywee Facebook CPC Tracker: June Update

Keywee

Of course, publishers also continue to turn to the channels that have worked in the past, such as newsletters. Axios even differentiates its most engaged newsletter subscribers to help build a sustainable future for the business. June Recap.

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The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

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Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer

His first post — How NOT following my dreams enabled me to build a startup with 3.2 million users — was published in a popular Medium Publication, The Startup, and reached over +50K pageviews almost overnight. One of your top podcast episodes. A copy of your email newsletter.

The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

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Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

14 Ways to Get Free Advertising for Your Business

Hubspot

Offer to Do Interviews on other Business’s Podcasts. Send Email Newsletters. Offer to Do Interviews on other Business’s Podcasts. Some of your audience might prefer listening to podcasts over reading articles. Send Email Newsletters.

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

5 Trends that Will Define the New Vision of Marketing Automation

Single Grain

It’s like having a robot for running ad campaigns, social media management, blogging and sending email newsletters. Wait…email newsletters? We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. But, no competitor created its platform as a daily podcast.

Keep the Story Alive: How to Repurpose Your Content

Marketing 261

They can all be condensed into shorter posts, podcasts, videos, and more. Read their newsletters, listen to their podcasts. Amplify your message by creating alternate content using video, short audio clips from a podcast, or quotes for social. Create a podcast.

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How to Get (Real!) Followers on Social Media in 2019

Buffer

Listen to the podcast audio above, or read through this post to get the live notes and all the tips. Brands do this as well with social media links in the footer of many of their email templates — both for marketing newsletters and in transactional emails like receipts.

Content Community Pioneers: OpenView Labs

nDash

This is typically between 4-6 long-form posts per week, in addition to podcasts, guides and other forms of content. I’m reminded of this every Saturday when they send me their weekly newsletter highlighting all of their recently-published work.

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter.

Incredible Women & Shattered Glass Ceilings

Valasys

Otegha Uwagba, often associated with the term ‘Girl Boss’, is the founder of Women Who where she connects and supports creative working women through different forms of content which include newsletters, website and podcasts. It is the leading supporter of the Pakistani startup community. Ambiga Subramanian is the first woman to head an India unicorn aka a startup that is valued at over $1 billion.

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

The founder of SparkToro and Moz, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, has spent his career helping marketers reach their target audiences. Rand spoke to me about measurement on an episode of the Brand Newsroom podcast. “I

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

Content Teams Can Drive Sales by First Empowering Salespeople

FunnelCake

For example, decision makers aren’t easily influenced by overt marketing or sales, and yet, when I reviewed the last three blog posts from 40 top B2B startups, nearly 50% of articles contained bylines of self-described ‘marketers.’

5 Ways to Engage Readers Through Curated Content

Modern B2B Marketing

Yes, you should be following and curating the major players in your niche (for instance, TechCrunch if you curate tech and startup news, or Apartment Therapy if you’re into home décor).

4 Content Marketing Strategies That Add Clarity and Alleviate Anxiety

DivvyHQ

Webinars, podcasts, email, ebooks, blog posts, interactive, video… The list of tactics at your disposal is long and getting longer. So it’s no surprise that its strategy emphasizes one tactic: the email newsletter. The daily newsletter is how Finimize makes its hay.