The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]

Hubspot

Oprah's favorite newsletter. With only two months of savings and zero experience starting a business, they weren't sure what was in store for their startup. Email Marketing Podcast DailyOver a million subscribers. Five hundred thousand followers on social media.

Lead Generation for Startups: An Actionable Guide

Albacross

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

30 Ways to Come Up with Great Ideas for Your Blog Posts

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 11) Analyze Your Newsletter Performance. UPDATED!

PR 71

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective. Welcome to Delivering, a podcast about the email industry.

Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Solution: Podcasting. Publishers are going through an identity crisis.

The Keywee Facebook CPC Tracker: November 2019 Update

Keywee

Podcasts were also major drivers of news in November, which makes sense in light of the results of a recent study showing that share of time spent listening to spoken word audio has increased 20% since 2014.

CPC 52

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. These are curated content communities where industry experts share articles, videos and podcasts they deem as highly valuable for the trade. Leveling Up Podcast.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. These are curated content communities where industry experts share articles, videos and podcasts they deem as highly valuable for the trade. Leveling Up Podcast.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

This includes the tried-and-true channels like Facebook and Google, as well as the more experimental ones like Flipboard, Reddit, Apple News, or even podcast ads.

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). 5) Podcasts. You can also create podcasts in which you can: Read audio versions of posts.

14 Ways to Get Free Advertising for Your Business

Hubspot

Offer to Do Interviews on other Business’s Podcasts. Send Email Newsletters. Offer to Do Interviews on other Business’s Podcasts. Some of your audience might prefer listening to podcasts over reading articles. Send Email Newsletters.

The Keywee Facebook CPC Tracker: February Update

Keywee

These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers.

CPC 52

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

podcasts, webinars, publications, and industry research materials. newsletter, online training courses, seminars, and publications. Newsletters. Do you have a clear understanding of who your target audience is and what they want?

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

Buffer

His first post — How NOT following my dreams enabled me to build a startup with 3.2 million users — was published in a popular Medium Publication, The Startup, and reached over +50K pageviews almost overnight. One of your top podcast episodes. A copy of your email newsletter.

17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. But, no competitor created its platform as a daily podcast.

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

CPC 52

The Keywee Facebook CPC Tracker: June Update

Keywee

Of course, publishers also continue to turn to the channels that have worked in the past, such as newsletters. Axios even differentiates its most engaged newsletter subscribers to help build a sustainable future for the business. June Recap.

CPC 52

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Incorporating video into newsletters (and making sure the subject line includes the word “video”) can increase your open rate by 6%.

The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

CPC 52

5 Places You Should Be Repurposing Your Blog Content That You Haven’t Thought Of

Hatchbuck

Other choices for republishing content include Reddit , Social Media Today , or GrowthHackers, a site that allows you to promote any content related to startup marketing by submitting a URL. Whether they are autoresponses, newsletters or marketing blitzes, look and see what parts of your blog content would fit well into the story you are trying to tell. Podcasts: Read your text out loud and then publish them as podcasts on a service like iTunes or Stitcher.

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter.

10 Free Landing Page Creators to Grow Your Online Business

ConvertKit

Besides saving you the time and effort of manually adding leads, these integrations let you automatically deliver lead magnets , build your email newsletter , or collect webinar registrations. For startups looking to launch a website or landing page in a hurry, Landen is a strong contender.

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcasts: Podcasts are a great way to share your expertise with your prospects in a format that is the easiest to consume. 10) Share Your Expertise on Podcasts.

How to Get (Real!) Followers on Social Media in 2019

Buffer

Listen to the podcast audio above, or read through this post to get the live notes and all the tips. Brands do this as well with social media links in the footer of many of their email templates — both for marketing newsletters and in transactional emails like receipts.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Content Community Pioneers: OpenView Labs

nDash

This is typically between 4-6 long-form posts per week, in addition to podcasts, guides and other forms of content. I’m reminded of this every Saturday when they send me their weekly newsletter highlighting all of their recently-published work.

6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Record informal talks for a podcast, interview leadership and facilitate cross-organizational communication at every opportunity.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast].

Tips 106

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

The founder of SparkToro and Moz, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, has spent his career helping marketers reach their target audiences. Rand spoke to me about measurement on an episode of the Brand Newsroom podcast. “I

Incredible Women & Shattered Glass Ceilings

Valasys

Otegha Uwagba, often associated with the term ‘Girl Boss’, is the founder of Women Who where she connects and supports creative working women through different forms of content which include newsletters, website and podcasts. It is the leading supporter of the Pakistani startup community. Ambiga Subramanian is the first woman to head an India unicorn aka a startup that is valued at over $1 billion.

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. The Marketing Money podcast , hosted by Renasant Bank ‘s John Oxford and Mabus Agency ‘s Josh Mabus.