Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

MLT Creative

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast? I even offer my own thoughts in the CDP Institute Daily Newsletter.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. Creative director, elearning software company Partner Marketing Tactics (9 responses) Association partnerships / newsletter. 1How B2B Marketing.

The Keys to Strong Newsletter Monetization

Keywee

But one of the most powerful sources of revenue is still underutilized – the newsletter. When done correctly, newsletter monetization can be a non-intrusive and brand-safe way to generate significant revenue. It is by far the most common form of newsletter monetization.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

#FlipMyFunnel Podcast: How Reply Email Mining Helps Increase Sales

LeadGnome

Last week, I had the pleasure of joining Sangram Vajre on his #FlipMyFunnel Podcast , a daily podcast dedicated to helping B2B marketing, sales and customer success professionals become masters of their craft. Blog Account Based Intelligence Account Based Marketing LeadGnome Podcast

B2B Lead Generation Blog: Where do Your Email Newsletters go?

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If you currently are sending e-newsletters, heres an idea for you consider.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Content Standard

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play.

How to bootstrap your influencer marketing program

Biznology

Here are a few good tips to get started: join their newsletter lists. Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. Newsletter.

Are you ready for AI in marketing?

Biznology

Listen to my podcast at MountainTop Data to see how you can be ready for artificial intelligence in marketing. Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn.

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The Complete Guide to Starting a Podcast for Agencies

Hubspot

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting.

Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]

Ignite Tech

This week, we’re joined by Jeff Canada, Global Marketing Operations Manager at Quantcast to talk about the greatest challenges to the modern marketer: personalization, localization, the death of the newsletter and more! and getting more personal than the generic newsletter. The post Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform.

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Why the Best Financial Services Podcasts Are Cashing In on New Kinds of Media

Content Standard

All of the best financial services podcasts, helpful articles, instructional videos, and money management books today are all centered around this reality: The economy has shifted, and people are looking to learn as much as they can to stay afloat. Podcasters as the New Advisors.

How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Content Standard

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy.

B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! While youre visiting Johns blog, be sure to subscribe to his newsletter.

From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform. Podcasting is a great example of that.

Ask a Content Strategist: How Can You Show The Impact Content Has on Your Brand?

Contently

Even more important are newsletter signups. Newsletter signups are a true gesture of trust, especially if someone volunteers a work email account. Should my company create a podcast? Only 26 percent of Americans listen to podcasts monthly. Podcasts are an in-depth medium.

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Delivering Episode 5: What is email design really?

Litmus

Welcome to Delivering, a podcast about email marketing, strategy, the email industry, and yes, email design and development. One of my favorite newsletters of all time, Mailchimp’s now-defunct UX Newsletter, didn’t do anything fancy with code. Give us a review on iTunes and share the podcast with your friends. Delivering Podcast Delivering email design Opinions Podcast

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective. Welcome to Delivering, a podcast about the email industry.

Six lessons we learned from our content marketing last year

Parse.ly

We produced 15 podcast episodes of The Center of Attention. Our newsletter, which we re-launched in August, has just under 30,000 subscribers and an open rate of 23%. Focusing on engagement in the newsletter matters, as does frequency. We love when people read our blog. We do!

21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

Hubspot

But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy. 6) Death, Sex & Money (Podcast). 7) The Message (Podcast). Podcast).

B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Where do Your Email Newsletters go? Listen to podcast now (MP3 24 min 5.5

Delivering Episode 2: The Evolution of the Email Industry

Litmus

Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Welcome to Delivering , a podcast about email marketing and it’s place in the world. That will largely be the focus of this very podcast. Be sure to follow along on iTunes or in your podcast app of choice. Although we don’t expect to see a podcast about email marketing in the iTunes Top 100, an email geek can always dream.

Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]

Hubspot

Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004.

The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book

Marketing Insider Group

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. As well as on your recent podcast episodes. Tim Soulo: I don’t remember my first conference so let me talk about my first podcast interview.

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How to Promote an Event with Social Media

Paul Gillin

Record as many presentations as possible and post them as podcasts or video podcasts. If you can’t record the sessions, set up brief interviews with selected speakers and post them as podcasts. Create an e-mail newsletter with frequency of at least every other week.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Now, I think the podcast, because it’s on the go and we don’t expect people to sit down and watch this for 20, or 30, or 40 minutes or whatever, but you’ll notice a lot of podcasts are now releasing the full episode on YouTube as well. You also have your own podcast.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Now, I think the podcast, because it’s on the go and we don’t expect people to sit down and watch this for 20, or 30, or 40 minutes or whatever, but you’ll notice a lot of podcasts are now releasing the full episode on YouTube as well. You also have your own podcast.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. Each and every week, from now on, I’ll be shouting out one of our new reviewers by name on the podcast.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. Each and every week, from now on, I’ll be shouting out one of our new reviewers by name on the podcast.

P2P 40

B2B Lead Generation Blog: BeTuitive Publishing Book Review

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Infographic: What Content Types Do Technology Buyers Consume on Social?

Crimson Marketing

Podcasts. Newsletters. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision.