Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Webbiquity

AUGUST 17, 2021

The reach of each network is as follows: Ø Facebook page 1-2% average. Additionally, if you only tiptoe into Pinterest, not taking advantage of the network’s full offerings, you may be missing out. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

Social Media 359

Social Media Advertising Channels Media Business 359

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout.

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Learn more here.

Campaigns 141

Campaigns Examples Design Planning 141

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be? Video duration.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. Dig deeper: IAB releases new guidelines as retail media networks mature RMN education. Why we care.

Planning 116

Planning Marketing Plans Spending Network Marketing 116

Salesforce Marketing Cloud

MARCH 15, 2024

For companies with data complexity, the solution is to integrate these systems by attaching APIs to each application, allowing them to talk to one another and create a network of information. This network allows businesses to unlock data from each of their applications, data, devices, and assets. Explore Data Cloud

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. You can view the full case study here for more information. When you think of TikTok, what’s the first thing that comes to mind?

Barriers 106

Barriers Brand Identity Branding Content 106

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile?

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” Why we care. Get MarTech!

Brand Identity 90

Brand Identity Branding ROAS Media 90

Contently

JANUARY 26, 2023

Map the topics other thought leaders in your space are discussing, and learn their point of view. Regardless of the route you take, you’re looking for someone experienced in their field, has a strong point of view, keeps up with industry trends, speaks with honesty and transparency, and wants to share their expertise with others.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MARCH 6, 2024

54% view AI as crucial for seamless integration of online and offline data. Dig deeper: 2024 Predictions for Retail media networks Get MarTech! And finally, with third-party cookies crumbling and other data challenges for advertisers, will AI help bring together retail’s fragmented online and offline datasets? In your inbox.

Marketing AI 112

Marketing AI Media Paid Search Agency Privacy 112

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Media 97

Media Advertising Agencies Paid Search Agency Forrester 97

Convince & Convert

SEPTEMBER 30, 2021

Grow Your Network . Peers from a group, event, or networking event. However, don’t rule out the importance of developing connections with adjacent peers and competitors or others in the peripherals of your network. A key to understanding how best to use social selling is understanding who is really in your audience.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 100

Social Media Work Management Marketing Management Media 100

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

OCTOBER 12, 2023

To get a better sense of what an attribution model that gets it right might look like, let’s run through how Verified Visits works: Ad is served to the viewer: First, a user views your CTV ad, served on premium streaming networks.

Advertising Agencies 121

Advertising Agencies Emarketing Validation Touchpoints 121

Launch Marketing

NOVEMBER 15, 2023

Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. LinkedIn Is the Most Update Social Network for B2B Marketers LinkedIn is the most commonly used social media network for B2B marketers , followed by Facebook and X.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

MAY 18, 2022

Inbound connections and network growth. But, you can’t establish thought leadership without a network. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect. Content engagement rate.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Identifying and preventing fraud, brand violations and suboptimal viewing.

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. If POC of all genders aren’t applying for these positions, then businesses run the risk of having teams without diverse points of views and approaches.”

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Valasys

MARCH 19, 2024

Having a robust video Content Delivery Network (CDN) is crucial. Understanding what a Video CDN (Content Delivery Network) involves comprehending its role, particularly in video content distribution. Understanding what a Video CDN (Content Delivery Network) involves comprehending its role, particularly in video content distribution.

Video Marketing 40

Video Marketing Best Practices Work Management Bandwidth 40

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views. trillion industry by 2025, and every network is vying for their piece of the pie.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Sana Commerce

MARCH 12, 2024

Their content delivery network (CDN) is designed to create a fast and optimized web store. Fastly’s content delivery network (CDN) solution ensures that static website assets are stored and delivered efficiently, regardless of where the buyer is located. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. If the results feel relevant and useful, you can click Start Listening , and the rest of your selected networks will get pulled in. Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results.

Keywords 95

Keywords Template Analysis Barriers 95

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Sprout Social

JANUARY 4, 2022

But the format is still underused across the major social media networks. knows that videos play a major part in your experience with these social media networks. Our views of bats are often based more on fiction than fact. Today, the Watch tab allows users to view and engage with focused video content. landscape).

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Martech

APRIL 15, 2024

Hispanic television network? We realized we wanted to have this data over time; we wanted to have a 360-degree view of the data. In order to have this view over time, the CDP was the best choice. Q: And just before that, some time at Univision, the major U.S. A: Yes, right after I left Starwood and before returning to Brazil.

Work Management 90

Work Management eCommerce Budget Programs Marketing Management 90

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Ranking 69

Thinkers360

MARCH 22, 2024

Thinkers360 is an opt-in network of the world’s foremost B2B thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

JANUARY 9, 2024

AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 111

Analytics Enterprise Management Work Management Business 111

Digilant

JANUARY 18, 2024

Automatic Content Recognition (ACR) Leverage user preferences by targeting audiences based on their viewing habits, such as fans of specific March Madness games from 2023, real-time game viewers, or devoted sports enthusiasts.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Oktopost

OCTOBER 28, 2022

Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media. Page views: How many overall page views you have in a given time period.

Linkedin 62

Linkedin Demographics Work Management Network Marketing 62

Martech

FEBRUARY 28, 2024

Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. Let’s dive into how to ensure your brand is present when and where it matters most. Then, optimize it for visibility and user experience.

Trust Marketing 103

Trust Marketing Loyalty Ad Building Planning 103

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. Are the holding companies playing catch-up? “I am not sure that part is news,” he wrote.

Acquisitions 104

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 104

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. These IP matches are attributed and documented, indicating that someone within the household completed the intended action directly from viewing the CTV ad.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81