Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

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Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

OCTOBER 16, 2023

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Networking is crucial.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Chinese spyware tool TikTok is used by 689 million adults and teens globally, or more than 11% of all Internet users. 70% of YouTube video views are on mobile devices.

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Social Networks Stats Spyware Mobile Advertising 292

Webbiquity

JANUARY 21, 2020

Consequently, protecting your network from cyberthreats isn’t always top of mind. Even if you were careful during your initial network setup to put in place some basic security tools and processes, this is unfortunately not the end of the story. Image credit: Jimmy Chan from Pexels. Cybersecurity is a bit like a game.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

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Social Networks Stats Network Marketing Linkedin 292

The Daily Egg

AUGUST 24, 2020

Network monitoring software allows businesses of all shapes and sizes to run a robust IT infrastructure. These tools monitor critical network components, including servers, firewalls, applications, routers, switches, and more. These tools track network performance and can […].

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Software Best Practices Tools Business 139

Marketing Insider Group

JULY 3, 2023

Best of all, the tool is free. Also, make sure you use Google Trends alongside other marketing tools. The tool shares if a topic is hot, building traction, or declining. Buzzsumo Buzzsumo is a top content marketing tool for any martech stack. You can use that intel to help you build a content calendar for the year.

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Trends Marketing AI Lead Scoring Lead Ranking 281

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it. Why we care. Data accuracy.

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Guidelines Advertising Agencies Media Paid Search Agency 114

Marketing Insider Group

MAY 4, 2021

It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. The process of amplification can be cumbersome, but technology tools enable you to streamline it. No matter how you amplify, you’ll need effective tools. Quick Takeaways.

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Paid Content Tools Paid Search Agency Content 280

Valasys

JUNE 4, 2020

The new Retargeting and Audience Network tools from LinkedIn will make it easier for marketers to extend the reach of their campaigns via ‘trusted’ third-party apps and sites. ” The New Updates from LinkedIn Audience Network will Allow Marketers to Scale their Messages in One Click.

Linkedin 72

Linkedin Lead Ranking Budget Programs Lead Gen 72

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

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Social Media Effectiveness Media Work Management 98

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Almost half of the world’s population is using social networks, and not just for socializing.

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Tools Social Media Social Networks Work Management 230

SendX

AUGUST 13, 2020

To meet the official expectation (context managing and organizing work) remotely, there is a wide array of tools entirely at your disposal. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. The added bonus in the tool is the fun background. Try Join.me.

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Work Management Budget Programs Enterprise Management Tools 195

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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Verticals Social Networks Paid Search Agency Network Marketing 89

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

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Social Media Tools Media Work Management 322

Exo B2B

NOVEMBER 7, 2023

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. So, yes, are social networks worth it?

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Social Networks Network Marketing Marketing AI Social Marketing 52

Brandwatch Marketing

NOVEMBER 8, 2023

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. 3) Klout Klout is probably one of the most controversial social media monitoring tools.

Social Media 98

Social Media Tools Media Lead Ranking 98

Zoominfo

FEBRUARY 27, 2021

However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. What Should My Sales Intelligence Tool Include?

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InsideView Enterprise Management Top of Funnel Tools 264

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” Why we care. Get MarTech!

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Branding ROAS Brand Identity Media 92

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

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Facebook Digital Asset Management Tools Brand Identity 95

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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Paid Content Tools Brand Identity Branding 128

Valasys

OCTOBER 11, 2023

Introduction to Network Access Control Solutions Network access control (NAC) is a security process for private and corporate networks. It consists of several authentication and authorization solutions to protect endpoints, networks, and devices. Compliance is another aspect of network access control.

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Digital Asset Management Enterprise Management Work Management Marketing Management 52

PureB2B

JUNE 29, 2022

But if the last time you attended a networking event was pre-2020, you’re going to hear it from us too. Networking is back on the agenda! Building networks among local businesses is a powerful tool that provides value for your business and your personal life. What is Business Networking? Think again!

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Ad Building Business Network Marketing Ideal Customer Profiles 62

Oktopost

FEBRUARY 28, 2024

This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation. The AI Assist feature is a powerful tool designed to aid social media managers in overcoming these moments to enhance their content creation process.

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Tools Social Media Work Management Content 62

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Threads is a text-based social network developed by Meta’s Instagram team. Some of the network’s instant popularity can be attributed to an exceptionally simple signup process. The response to Threads was different.

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API Ideal Customer Profiles Social Media Social Networks 92

Brandwatch Marketing

JUNE 15, 2022

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. Klout is probably one of the most controversial social media monitoring tools. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Ranking 144

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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Twitter Analytics Tools Best Practices 139

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. Ready to get started?

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Tools Lead Ranking Lead Scoring Zoominfo 227

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

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Verticals Social Media Media Social Networks 101

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. GDN is more of a turnkey advertising solution, and the best B2B content providers usually belong to their own network.

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Display Advertisements Advertising Adsense 184

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

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Tools Enterprise Management Work Management Top of Funnel 145

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

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Communities B2B Thought Leadership Tools Thought Leadership 62

Martech

NOVEMBER 22, 2023

When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack.

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Digital Asset Management Work Management Marketing Management Tools 105

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

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Marketing Analytics Tools Class Budget Programs Analytics 203

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

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Marketing Automation Services Analytics Tools Correlation 224

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. But the quality of your insights greatly depends on your choice of tools.

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Tools Branding Brand Identity Enterprise Management 109

Zoominfo

JANUARY 28, 2021

Likewise, in the very early stages of the pandemic, employers adopted tools for remote collaboration. As the months of social distancing stretched on, however, businesses began to implement more digital back-office tools — and we predict the adoption of these technologies may outlast the pandemic. Source: ZoomInfo.

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Work Management Zoominfo Tools Forrester 235