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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. At TopRank Marketing, we’ve helped countless clients overcome the challenges of social media marketing.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. 82% of people trust social networks social networks to guide purchasing decisions.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Think customer reviews, social media posts, and photos or videos shared by loyal customers. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini. Consumers credit reviews from the people they view to be “like them,” thus making social proof a type of decision-making shortcut.

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Unlocking the TikTok Algorithm

Atomic Reach

What Makes TikTok "Tick" The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure.