The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. Very few brands have teams dedicated to the art of creating effective video and yet many businesses still seek to create “viral videos” Not every video has to achieve the success of the Corning World of Glass video. Social Media

What is Viral Content and 6 techniques to go viral


Viral Content is one of these options : the audience needs to be interested, but it is possible to increase your campaign’s chances of success. What are the 6 best techniques to go viral? What is Viral Content? What are the 6 best techniques to go viral?

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INFOGRAPHIC: Worldwide Social Network Users


We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. From world leaders offering their opinions via Twitter to viral videos on how to de-clutter your home , the impact of social media is widespread and profound. I believe we understand that social media and the use of mobile technology is extensive both in the US and abroad. Social Marketing

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. If others like what we share, they share it too, and sometimes something you share “goes viral.” What are the keys to success in social media? Social Media/Web 2.0

Upworthy’s Top Takeaways For Creating Viral Content


Here are some tips every content marketer can learn from to support viral content: 1. Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks,” said CEO and co-founder Eli Pariser, in a BusinessInsider article. “I

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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The Must-Have List of Content Promotion Tools to Consider for 2021


As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider.

How Social Epidemics Contribute to Viral Content Marketing


What is a social epidemic? A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality.

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Social Networking Profiles as Billboards with SocialVibe


The more popular you are on social networks or elsewhere on the web (for example, if you author a popular blog) the more money you can raise for charity and the more chances you can earn to win prizes. The widget displays brand advertising (for brands like Coca-Cola, Nike, Sprint, or E*Trade) via logo art designed with the social networking set in mind or flash video. The post Social Networking Profiles as Billboards with SocialVibe appeared first on ReadWrite.

Dreamforce 2009: Engaging Effectively with Social Networks using


At this Dreamforce 2009 session led by Fernando Obregon Almazan,; Lorena Vales,; and Jonathan Hersh,, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? . 96% of GenY has joined a social network.

Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature


Using real-time data, Fitzgerald's team can see which tweets are going viral -- and from there, find the best and most representative tweets of a given story. Tweets, by nature, have very short lifespans. Every time you post a new tweet, it has only minutes in the spotlight before getting drowned out by newer tweets. In fact, every second, 9,100 new tweets are posted by Twitter users around the globe. That's a lot of content you never get to see.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. 2: The structure of the social network .

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response. Does viral work for B2B marketing? "Best viral campaigns show real thought leadership." First what is B2B viral marketing?

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B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) The set-up: An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.), Posted in Agency Side, Client Side, Marcom for B2B, Twitter Tagged: Advertising, B2B, Facebook, marcom, marketing, social media, Social Networks, Twitter.

How to Know You've Got Viral Content Before It Happens


It's awesome when your content takes off and starts to go "viral." With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social. We show on which social network (Facebook, Instagram, etc.) your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit.

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Visitors hate online ghost towns more than spammy auto posts


No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. When this sort of abandonment goes on for a while, over time, and the social media platform evolves, adds new features, and your profiles stays the same. (Yes,

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An Introduction to 7 of the Most Popular Social Networks for Business


People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? Twitter brings a viral, buzz-generating component to your marketing.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Google+ on its Third Birthday


If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. This isn’t about a social network in the same way that research on mice isn’t about the mazes.

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Successful SNS’s should be modeled on the college campus


The future of Social Network Services (SNS) can be discovered on High School and College campuses. Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators.

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Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

social networks Tags: susie flynn , US politics , word of mouth marketing , social networks. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. She is trying to raise awareness for children in America without health insurance. There is in fact 9 million children in America without health insurance! Check out her site at

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Social Media and Content Marketing


We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. It just means that we have to do a better job of explaining to skeptical clients how social media can work for them.

The Best Socially Connected Marketing Campaign of 2011: Museum of Me


This is what socially connected. Branding Marketing Social Networking Viral Marketing branding data interactive marketing media privacy socialI recently tried Intel’s interactive brand campaign, in support of launching their Icore5 processors, and was blown away by the creativity, and the personal level of engagement their brand had with me for 2 minuets.

Viral Lift - How to Master the Art of Viral Marketing


Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ?viral viral marketing.?? viral lift?

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9 Experts Answer “What Makes an Online Video Worth Sharing?”


by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Seth Simonds , Social Strategist at Mullen. I like to share snippets of whimsy I suspect my social network hasn’t encountered yet, like these funny videos from Simon Panrucker I recently shared. I’d say it has a lot to do with whether or not it’s been shared in your trusted network of peers. A trusted network.”

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3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline.

3 Viral Marketing Campaigns That Are Worth the Catch


There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. To promote their Powerpuff Girls reboot, Cartoon Network recently launched “Powerpuff Yourself,” an avatar generator that allows you to become a Powerpuff Girl or Boy. Perhaps Cartoon Network is interested in learning about their audience demographics so that they can make sure their programs appeal to the right audience and keep their ratings high.

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The Coming Future of the Greatest Sponsorhsip Ever Sold


Branding Marketing Social Networking Sports Viral Marketing Web/TechA fantastic TED talk by Morgan Spurlock of "SuperSize Me" about the world of big corporate advertising and its incestuous relationship with the media channels. Morgan's new movie "POM Presents: The Greatest Movie Ever Sold" The thought of true transparency.

Common Qualities of Insanely Successful Viral Videos


Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. And those qualities can be replicated to increase the chance that your video might join the ranks of the other viral successes out there. Why did this gem go viral? What other qualities of viral videos did we miss here?

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Stop doing PR. Start doing visibility.

Chris Koch

Most journalists have discovered social media as an important research tool. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Examples of how you do this are: Make them visible on social networks. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.).

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. I now have 32 new people (and growing) that I can network with who share my similar background and interests.

How to Time Your Social Media Updates

Sales Intelligence View

If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames. Before you start scheduling out social updates, make sure you have a clear understanding of the audience you want to reach. Determine their age, geography, and reason for reading your social updates. You have to figure out which social networks are right for you.

The Ultimate Guide to Viral Campaigns


Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

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Big Ed’s Top 10 B2B Marketing Trends For 2010


Tags: Branding Demand Generation Management Marketing Social Networking Viral Marketing Web/Tech b2b b2b marketing branding demand marketing marketing trends social media

I have a new job. in viral marketing

Anything Goes Marketing

mix such as social networks, videos etc. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! viral marketing Web 2.0.No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking!

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Six Social Media Sins


Six Social Media Sins Posted by: Today's Tip Contributor on July 9, 2010 Social media are not intended for you to syndicate your corporate message. Tags: Marketing Social Networking Viral Marketing Quick little post I did for Businessweek online. What other sins would you have added?