Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Dig deeper: 2024 Predictions for Retail media networks Get MarTech! In your inbox.

Marketing AI 111

Marketing AI Media Paid Search Agency Privacy 111

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. As reported here previously, Millennials are taking over tech buying. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care.

Campaigns 103

Campaigns Account Based Marketing B2B DemandBase 103

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Reporters know how to get to the heart of a matter to touch readers emotionally.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Marketing Insider Group

JANUARY 31, 2023

Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth. To learn about the purpose of a digital marketing agency, enjoy the short video below.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 99

Social Media Work Management Marketing Management Media 99

KoMarketing Associates

OCTOBER 22, 2020

RSW recently published the “2020 RSW/US Agency New Business Report,” and statistics showed that garnering business from existing clients (64%) has been one of the most effective marketing tactics over the past four-to-five months. This was followed by referrals (60%), networking (37%) and organic search (19%). “As

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Brand Identity 89

Brand Identity Branding ROAS Media 89

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 105

Marketing AI Effectiveness Privacy Ideal Customer Profiles 105

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. No respondents reported being unaware of them. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Lead Liaison

NOVEMBER 29, 2022

Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 Solutions exist that leverage QR codes as the destinations while attendees load a progress report that tells them what stops they’ve completed and where they need to go next. Speed Networking. Session Surveys.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Retail media networks use loyalty and transaction data to sell high-value ad inventory on a brand’s own digital properties to third-party brands. Why we care.

Media 84

Media Mobile Advertising Loyalty Social Media 84

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Salesforce Marketing Cloud

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it. Download the free report 4.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Biznology

NOVEMBER 16, 2020

Next, you can create customer satisfaction surveys. Finally, you could send a brief NPS survey to customers right after addressing their complaint via call center or email. Listen to Customers on Social Networks. To connect with your brand and voice their experiences, many customers rely on social networks.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

SmartBug Media

APRIL 6, 2023

Use surveys. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Heinz Marketing

APRIL 19, 2024

Marketing should actively solicit feedback through surveys and polls at common churn points, such as at the point of an auto-renewal. More importantly, they should act on this feedback by improving the marketing materials around customers’ reported sticking points.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

Stats 91

Stats Buy Budget Programs Sales Qualified Leads 91

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it. Why we care. Data accuracy.

Guidelines 111

Guidelines Advertising Agencies Media Paid Search Agency 111

Litmus

JUNE 15, 2021

That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! Here’s a look back at some of the reports we’ve created for you—thanks to the survey: 2020 State of Email, Fall Edition. TAKE THE SURVEY ?.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Martech

FEBRUARY 6, 2024

15BB a year is shifting into commerce media networks (not just grocery!) From the context of the Winterberry report, I think it’s fair to say that they are refocusing the term on the use of AI, generative AI and machine learning in content creation. Click here for survey Get MarTech! to drive demand and conversion.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Influencer tagging and mentions: Frequently tagging and @-mentioning the influencers you partner with helps your brand gain visibility and recognition in their social media networks.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. Think tank sessions, customer surveys, and virtual discussions are a few effective ways to accomplish this. And they should receive regular reports on the progress of everything going on.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213