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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

chiefmartech

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards , this one from global networking technology leader Juniper Networks. As with all entries to The Stackies , I’m incredibly grateful that Juniper Networks decided to share this with the martech community. I hope to see you there!

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.

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Marketing to Millennial business buyers

Biznology

Millennials prefer mobile text and IM networks like WhatsApp for direct messages. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). For advertising, use social media like Facebook and LinkedIn. Streamline your lead gen. Make it effortless. Mobile-enable all communications.

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Sales and Marketing Alignment — Find a Way!

The Mx Group

Marketing Advisory Network ). Marketo and Reachforce ). On average, sales teams don’t follow up on 80% of marketing-generated leads. Content Marketing Institute ). 49% of marketing and sales professionals say communication is the biggest challenge when aligning their teams. Content Marketing Institute ). What Does Misalignment Cost?

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. As already mentioned, over haIf of your target buyers are active on social networks. Social media being the third-largest engagement channel just after email and website.

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Why Sales Needs Social Media Engagement Insight

Oktopost

Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Over half of your target buyers are active on social networks. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Many of those products have limited capabilities for working with newer data sources like Web sites and social networks, but the real distinction between them and CDPs is that the older systems are mainly designed to assemble data. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines.