Remove network
article thumbnail

How to get the most out of radio and podcast PR

SmartBrief - Marketing

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Additionally, tagging relevant individuals or organizations can help your content reach new networks. Dave Purdy , a veteran of the US Navy and a University of South Florida graduate, is a publicist at Otter PR.

PR 52
article thumbnail

Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100
article thumbnail

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Payola, baby! In it, I go through my process and talk about the value of earned media versus paid post.

article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. It can lead to faster response times, PR crisis prevention and identification of brand advocates.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
article thumbnail

Online Reputation Management (ORM) definition and process

Biznology

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. Marketers are wizards and PR is magic.