The 5 Top Media for Cold Prospecting
ViewPoint
JANUARY 26, 2012
Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Email is cheap, but the scourge of spam has made it generally undesirable as a cold prospecting medium. B-to-B marketers often find lower cost-per-inquiry results from direct mail and other media, despite the temptingly low cost of email.
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