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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. But what are the most effective outbound marketing channels for kicking off a business relationship?

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The 7 B2B website essentials: What customers want

Martech

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. You can do a look-up by hand or use automated processes from providers like NetFactor. And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites.