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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. Bernice Grossman is one of the early lights in B2B data management, who saw long before most the essential value of complete, clean and well-organized customer information to the success of B2B marketers everywhere.

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5 Essential Functions for Every B2B Website

Biznology

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. B2B Marketing Blogging Content Marketing e-Commerce Internet Marketing Organic Search Search Marketing Social Media Marketing Web Site Search Webinars Website'

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The 7 B2B website essentials: What customers want

Martech

Continuously re-organize, based on visitor tracking data, to serve the needs of your top prospects based on their search behavior. You can do a look-up by hand or use automated processes from providers like NetFactor. Communities can be organized as small, invitation-only groups or big public forums.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Until you have the correct people in your organization, bought in and in alignment, you may as well not both pursuing any kind of lead management solution for your company.