Why Social Media Really Matters

Customer Experience Matrix

Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution.

It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

Modern Marketing

But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. All those things work. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference.

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Facebook’s Look Back Videos and the Power of Personalization


Why does this tactic work so well? Work with the data you have, and be smart about what you personalize versus what stays consistent for everyone. For the past few days, “look back” videos have been a new recurring theme on my Facebook feed.

So you wanna make a viral video?


Note that if potty humour isn’t your taste, these also work well: sex, babies, bacon and puppies. There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. We’ve all seen the viral videos.

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Redefining the Role of the CMO

Buzz Marketing for Technology

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015


Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Legend encouraged marketers to look at the teams around them for inspiration, and not to be afraid to work together towards a common creative goal.

Do I Need A Video? 5 Questions To Ask For Your Next Campaign


Take this video explaining how the Stuxnet computer virus worked: Did you watch it all the way through? If you can get the message across in a few lines of text, working this into a video may be overkill. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Do you have the proper resources to make it work for this campaign?

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started.

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