Redefining the Role of the CMO
Buzz Marketing for Technology
OCTOBER 30, 2008
Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline. Jeff – Moving the business model from broadcast to a narrowcast model. The Apprentice integrated campaign mentioned Kodak 4.4
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