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Introducing the Modern Marketer’s Guide to Video

Vidyard

You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. No – not how many views you had, rather how you’re measuring up. A view count, however, that’s just fluff.

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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. Your personalized video won’t get millions of views – you’ll be lucky if you get one. But that one view makes all the difference.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Mega brands – like chewing gum maker, Trident, for example – can get millions of views because they’re technically making videos to appeal to anyone with a mouth.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

Stepping into the CGO role includes shifting to a strategic view of demand marketing that is centered around the entire customer lifecycle – from acquisition through to customer success. Marketing is shifting to being less about broadcast and more about narrowcast. That’s where thinking like a Chief Growth Officer comes into play.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Despite streaming’s personalized nature, certain content genres consistently bring families together in a communal viewing setting.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. The key take-away: Watch time is your key metric rather than video views.

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Ann Handley: Using video to amplify your content marketing programs

Vidyard

I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series.