Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!).

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Buzz Marketing for Technology

OCTOBER 30, 2008

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

APRIL 17, 2015

During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. Viral videos are meant to be 100% entertaining.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

JANUARY 19, 2015

As you may have guessed, we’re big believers in the power of video. 82% of B2B marketers reported success with video marketing initiatives. Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1. What’s not to love?

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50