target Narrowcasting Related Topics 
Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested. Indeed, this is where database marketing truly shines because it’s where rich data is available for targeting and relationship building.
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Vidyard
DECEMBER 4, 2013
What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message. When you create your next video, design it for drop off.
Buzz Marketing for Technology
OCTOBER 30, 2008
Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it.
Vidyard
FEBRUARY 6, 2014
Think about where your company can use this type of targeted approach with video. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. But that one view makes all the difference.
Vidyard
APRIL 17, 2015
As connectivity and communication moves beyond tablets and phones and into appliances, cars, and even medical and fitness devices, marketers must spend more time listening and less time talking so that their messages are more targeted, relevant and personalized.
Convince & Convert
JUNE 25, 2014
Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group.
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