Joe Pulizzi: The Growth of Video Content and the Future of Video Storytelling in marketing


While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong. Why marketing teams are taking over video content creation.

Video Marketing Strategy: Selling Your Brand Through Video


When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building. In this week’s edition of our Video Thought Leadership series, Cindy Perri , Brand Guardian for The Charcoal Group , shares her insights on how the direct and brand building pieces can, and should, come together to create video content that is far more powerful. Why marketing teams are taking over video content creation.


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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. 6 ) Video Marketing. 72% of businesses say that video has improved their conversion rate. Video SEO.

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Video marketing trends with Alan Quarry


In this week’s Video Thought Leadership Series we’re talking with Alan Quarry , Chairman of Quarry Integrated Communications , who covers three critical trends and imperatives for video marketers. Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content.

Ann Handley: Using video to amplify your content marketing programs


I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series. She also talks about how marketers are using video in so many interesting ways, including using it to amplify other pieces of content.

Engagement is Everything: Our Takeaways from Marketing Nation 2015


Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns.