Joe Pulizzi: The Growth of Video Content and the Future of Video Storytelling in marketing
MAY 6, 2013
While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong. Why marketing teams are taking over video content creation.