SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

What we're referring to here is the use of SMS (text messages) for marketing, and a new infographic from Mogreet highlights some interesting data about its potential. The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience.

SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter.

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