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Redefining the Role of the CMO

Buzz Marketing for Technology

Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it.

CMO 100
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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. If your goal is to drive people to your pricing page, make sure your video has a way to do this. That said, there’s still options for using video to engage your niche… 3.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Instead of typing queries into a search engine, you can directly search via images to find similar images, price comparisons, local shopping results, etc. CamFind is another visual search mobile app which enables you to search for anything from your phone simply by snapping a picture. ” Tweet streaming: A new live-streaming feature.