The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

ANNUITAS

OCTOBER 26, 2020

Change our new logo sales motion – no longer relying on in person events, face-to-face white-board sessions and dinner conversations. Marketing is shifting to being less about broadcast and more about narrowcast. Doing business with organizations that you trust and know will deliver is priority for all our customers. Reforecast!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Webbiquity

FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.

Google 100

Google Tactics Tips Best Practices 100

Single Grain

DECEMBER 6, 2019

Email personalization. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145