Narrowcasting Peer-to-peer Spam User-Generated 
Hubspot
JULY 13, 2012
The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?
Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?
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Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. Date it from 1985 to 1997.
ANNUITAS
OCTOBER 26, 2020
Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.
Vidyard
MAY 20, 2014
A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.
Vidyard
AUGUST 2, 2013
There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.
Vidyard
DECEMBER 4, 2013
What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.
Vidyard
MAY 9, 2013
Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point.
Vidyard
FEBRUARY 6, 2014
Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. Think about where your company can use this type of targeted approach with video.
Vidyard
APRIL 17, 2015
Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.
The ROI Guy
DECEMBER 23, 2010
Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.
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Vidyard
MAY 6, 2013
The Narrowcast Age of Online Video has Arrived. Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.
Vidyard
APRIL 8, 2013
The Narrowcast Age of Online Video has Arrived. Dig deep, think big: More from our Video Thought Leadership series: Video Marketing Strategy: Selling your brand through video Why “Now what?” ” is the next inevitable question. Why marketing teams are taking over video content creation.
Vidyard
APRIL 1, 2013
The Narrowcast Age of Online Video has Arrived. Why “Now what?” ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content. Video in 2013: Mobile, social, interactive Do you have any big ideas about video?
Vidyard
MAY 21, 2013
The Narrowcast Age of Online Video has Arrived. Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.
Vidyard
JANUARY 19, 2015
This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. That said, there’s still options for using video to engage your niche… 3. Do you want to hyper target your message? Would your message fall flat on anyone but your intended audience?
Webbiquity
FEBRUARY 23, 2012
Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider.
Single Grain
DECEMBER 6, 2019
Narrowcast tweets: An option that would “limit the audience and usage of your tweets, including the capability to remove the retweet function from chosen tweets, and to restrict your tweet reach to only chosen hashtag discussions and/or to certain friends…[and allow you] to target your tweets to specific audiences.”
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