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Why Social Media Really Matters

Customer Experience Matrix

Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Today it is represented primarily by television.

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Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. I turned to experts like you and to Robert Scoble , and the famous acclaimed author, Robert Cialdini , the author of “ Influence at Work.” Maybe Narrowcasting Trumps Broadcasting. We’ve got to stop this.” It is ugly.