Remove multivariate
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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Workflows can manage both marketing campaigns and internal projects. It also includes its own lightweight CRM.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Multivariate test. Multivariate test. In a multivariate test , on the other hand, you can test several variables on a page and hope to learn what the interaction effects are among elements. Generally speaking, it seems like experts run about ten a/b tests for every multivariate test. Bandit test. A/B/n test. Image source.