multivariate vertical 
Sprout Social
JULY 19, 2023
Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).
6sense
DECEMBER 16, 2021
Here are a few examples of what this might look like, based on use case: Targeting Accounts Within a Specific Industry: Use imagery that corresponds to that vertical, so readers can imagine your solution applied to their needs. Or you can do both. Most of these tools are designed to play nicely with your existing ABM tech stack.
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Moz
OCTOBER 3, 2019
Posted by MrLukeCarthy From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. However, what I will say is this works beautifully well in many of the verticals as well, so real estate, in job listings.
RebelMouse
MARCH 27, 2019
Multivariate Testing Built In It used to take entire departments, teams, and agencies to do what one person can now do on our platform. Native Support for Paywalls and Sign-up Walls RebelMouse lets you deploy paywalls for digital products with sophisticated multivariate testing. Case Studies for Every Vertical RebelMouse just works.
BenchmarkONE
DECEMBER 8, 2021
Run a multivariate display campaign in test markets to understand which messages resonate and convert customers the fastest. Does your team have six different ideas for what the creative for your next holiday campaign should look like? With automation tools, you can test and learn creatives at scale. . Which creative is driving this?
Content Marketing Institute
AUGUST 21, 2018
We have a list of core topics – content types we’ve seen do well across industry verticals and role-based horizontals. I do multivariate testing for email subject lines. HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. Step on the scale. CMWorld Click To Tweet. Vary it up.
Hubspot
SEPTEMBER 14, 2016
You are going to have to test into what works best for your specific audience and content vertical. There is a trend toward “multivariate testing,” and there are some good use cases for that. However, there are also many stories about abusing multivariate testing, resulting in a “Frankenstein Product.”
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