Remove multivariate vendor
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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

When the Google Optimize Sunset News Hit, Convert Was Just Being Convert Our CEO, Dennis was one of the first people to announce the sunset, publicly: As the reality started to sink in, a slew of experts and vendors put out “Google Optimize Alternative” posts. But if that isn’t a bit opportunistic, what is? We have never gated pricing.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

When the Google Optimize Sunset News Hit, Convert Was Just Being Convert Our CEO, Dennis was one of the first people to announce the sunset, publicly: As the reality started to sink in, a slew of experts and vendors put out “Google Optimize Alternative” posts. But if that isn’t a bit opportunistic, what is? We have never gated pricing.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. You’ll be forgiven if you have absolutely no idea. But personalization isn’t just marketing hype.

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One Final Post on Multi-Variate Testing

Customer Experience Matrix

At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. Historical data won’t meet these conditions: either everyone saw the same content, or the content was selected by some existing business rule that introduces its own bias.

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B2B marketers are stumbling in the dark

Online Marketing Institute

This quarterly focus also means that long-term planning and learning fall down the priority list.Plus the reasonably rapid turnover of people (and the allure of the new broom scenario – change the team, change the agency etc) doesnt help either.And finally, as a mea culpa on the agency side of things, we do like shiny new things ourselves too.

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How to Work with A/B Testing Tools for Optimization Success? Top 6 Factors Explained

Convert

These aspects have to do with: The limits of the tools The limits of the vendor team behind the tool, and The limits of your own optimization processes and culture which may introduce snags in the successful use of the A/B testing platforms. Convert Experiences audience conditions segmentation based on browser type.