B2B marketers are stumbling in the dark

delicious b2bmarketing

One section might be on SEO and keyphrases; another might be on offers, promotions or campaigns that have worked or flopped; there would be a section on the state of relationships with the most influential bloggers and analysts; one summarising the results of all the multivariate tests that have been run; one on landing pages; one on email response rates; another on social media.

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