AI-driven Marketing: Multivariate or Single Variable Analysis?

TrueInfluence

Regression analysis helps understand various relationships between the data sets. The level of premium data needed for AI-driven B2B marketing is found through regression analysis using multiple independent variables. Multivariate vs Single Variable Analysis: Which Brings More Depth?

3 Types of Marketing Attribution Software to Try in 2020

Hubspot

Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

One Final Post on Multi-Variate Testing

Customer Experience Matrix

At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests. But, as one of the vendors pointed out to me yesterday, it’s difficult for companies to run tests that last long enough to measure long-term outcomes like lifetime value

Test 120