AI-driven Marketing: Multivariate or Single Variable Analysis?

TrueInfluence

Regression analysis helps understand various relationships between the data sets. The level of premium data needed for AI-driven B2B marketing is found through regression analysis using multiple independent variables. Multivariate vs Single Variable Analysis: Which Brings More Depth?

3 Types of Marketing Attribution Software to Try in 2020

Hubspot

Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

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One Final Post on Multi-Variate Testing

Customer Experience Matrix

At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests. It’s been fun to explore multi-variate testing in some depth over these last few entries, but I fear you Dear Readers will get bored if I continue to focus on a single topic.

Test 120

Prospect Research for the Professional Services

Hinge Marketing

We’re not talking statistical analysis and multivariate regressions. Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm.

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

A multivariable regression analysis showed strong correlations between blog prices and Domain Authority, Facebook Fans, AlexaReach, and PageRank. Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets.

How to Measure the ROI of Your Marketing Programs

Marketo

Should you want to test multiple campaigns at one time, you can also use multivariate testing methodologies. Market Mix Modeling (MMM) shows how sales volume outcomes are dependent on various independent marketing touches and other non-marketing factors by using statistical techniques, such as regression. by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement.