B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships


Having originated in catalog marketing, the concept of RFM (recency, frequency, monetary) modeling has been around for at least 25 years. For instance, consider your email program and the recency and frequency of open and click behaviors.

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Email Marketing Trends for 2020: Competitive Differentiators


Recency, frequency, and monetary (RFM) modeling gives you an effective way of measuring the engagement and value of your email subscribers. Multivariate Email Testing. In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.


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Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it


This tactic is commonly implemented as an RFM (Recency, Frequency, Monetary) score. Embrace message testing techniques like A/B and multivariate testing and cross-channel outreach.

Digital marketing for financial services: best practices


Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. You can pull reports to identify an optimal recency period for your product or service. Digital marketing for financial services is rapidly evolving.

The Go-To Google Analytics Glossary You'll Want to Bookmark for Later


Google Optimize Google Optimize is Google’s platform for A/B and multivariate testing and personalization. Recency Recency is the average time between visits to a website by Users.