SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The same information can be used to identify the visitor’s business role or assign a persona. The vendor provides several days of classes, including about two days for marketing users.

The Artificial Intelligence Impact: Friend or Foe to Marketing?

Act-On

A/B and multivariate testing with AI will help marketers automatically improve their site copy or even personalize it for maximum input. The biggest concern is a technology vendor will wrap artificial intelligence in a black box and expect marketing to just “know it works.”