SiteCore Adds Analytics and Marketing To Web Content Management
Customer Experience Matrix
JULY 14, 2009
Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The same information can be used to identify the visitor’s business role or assign a persona. The vendor provides several days of classes, including about two days for marketing users.