SmartBug Media

MAY 30, 2023

Speak to your buyer personas. I learned a tough marketing lesson a few years ago when I was a vendor at an artisan craft fair that boasted 150,000 attendees over one weekend. Vendors with products under $25 could see a gold mine in sales, but vendors whose products retailed over $100 made few if any sales. A/B test CTAs.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Convert

APRIL 25, 2023

For a while now, we’ve seen CRO tools powered by artificial intelligence, while other vendors simply incorporated AI features into their core products. When looking at attempts to automate multivariate experiments… where some tools have allowed for winning combinations to receive more traffic as the experiment runs automatically.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Customer Experience Matrix

JULY 14, 2009

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The same information can be used to identify the visitor’s business role or assign a persona.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120