Use Multivariate Testing to Optimize Everything from Emails to Blogs


Every marketer knows customer preferences change with the wind, so keep a finger on what’s hot—or better yet, try a little multivariate testing. The post Use Multivariate Testing to Optimize Everything from Emails to Blogs appeared first on Kapost Content Marketing Blog.

A/B Testing vs. Multivariate Testing vs. Multipage Testing


When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests.

A/B Testing vs. Multivariate Testing vs. Multipage Testing


When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests.

How AI is Reshaping Email Marketing


Multivariate and A/B testing : With AI, you can create more robust tests, so you can recognize performance variations and make adjustments more quickly and precisely. Guest post by Jess Andriani.

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Is Taguchi Good for Multivariate Testing?

Customer Experience Matrix

Tags: multivariate testing

The Critical Difference Between A/B and Multivariate Tests


What's the difference between A/B tests and multivariate tests? What Is a Multivariate Test? When you perform a multivariate test, you are not testing a different version of a web page like you are with an A/B test. Should I Use an A/B Test or a Multivariate Test?

The 24 Best Email Marketing Tools


23) A/B Split and Multivariate Test Duration Calculator. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.

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Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*.

Sales Lead Insights

I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. How to convince your boss (or the CEO) to let you run tests. What to test (and what not to bother testing).

How do you migrate to a new site search engine?


You use A/B or multivariate testing. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.

The Chief Product Officer's Guide to RebelMouse


Native Multivariate Testing. RebelMouse natively supports server-side rendering of multivariate layouts. Learn More: Multivariate Testing. Developers Multivariate testing Layout and design tool Layouts Site design Lean content platform for developers

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3 Reasons Online Customers Never Return

Buzz Marketing for Technology

Let the actions of your visitors show you what works and what doesn’t using A/B and multivariate testing. Personalization a/b testing Multivariate Testing mvtPosted in Personalization.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Building on initial multivariate testing and website optimization programs that lead to increased site traffic, interaction and sales, those leaders roll out a variety of page and site variants to different customer segments to attain increasingly nuanced results and metrics.

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. behavioral targeting Customer Experience Online Shopping Customer Centric etail Forrester Multivariate testing online shopping ZMOT

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. (“You’re

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI Posted in Business Intelligence Testing.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands.

Reinventing the Fathom Website with Creative Conversion


With the help of Visual Website Optimizer , a multivariate conversion testing software, we put the two variations of the homepage face-to-face in a battle of conversion glorification.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing a/b testing CMO CRM ecom ecommerce Multivariate Testing savvy CMO segmentation Strategy

When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer


When I have more time and the luxury of automating analytics, I’ll move forward with a multivariate test. B2B Marketing Modern B2B Marketing Testing Thought Leader Interviews A/B testing b2b marketing Multivariate Testing

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The Essential Guide to Split Testing Your Landing Pages


There are two primary ways to split test your landing pages: A/B testing and multivariate testing. They have different benefits and purposes, but they both give you valuable insight into the performance of your pages. The post The Essential Guide to Split Testing Your Landing Pages appeared first on The ONTRAPORT Blog. Marketing Tracking

Operational Systems Should Be Designed with Testing in Mind

Customer Experience Matrix

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. I don’t mean to suggest that existing multivariate testing systems should replace operational systems. Tags: web analytics multivariate testing customer experience management analytics tools A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization

SiteSpect Does Web Tests without Tags

Customer Experience Matrix

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targeting SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space.

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Proving the Value of Site Optimization

Customer Experience Matrix

Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics

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[Press Release] Convert Experiences, Personalization and New Pricing


July 11, 2016 –, the most affordable leading A/B & Multivariate testing software for enterprise and eCommerce agencies launches Personalization.

[Infographic] 21 Things You Didn’t Know About Search Ads


The goal of this post is to introduce our readership to the type of A/B and multivariate testing that can take. A/B testing and optimization is an important process for almost all digital companies. Most marketers focus on optimization through landing pages exclusively but ignore improvements that can take place at the ad creative level. Blogs Infographics

Real-Time Creative (RTC)


Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads.

Built-in Capabilities Make Sophisticated Testing Drag-and-Drop Easy

Modern Marketing

The Oracle Marketing Cloud's Multivariate Testing capability dramatically expands upon basic A/B Testing. “Test, test, test.”

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Unlock the Benefits of Leveraging Oracle Responsys with Oracle Maxymiser

Modern Marketing

Optimize Landing Pages and the Site Experience Through A/B and Multivariate Testing. When considering approaches you can take to elevate your Oracle Responsys campaigns to the next level, integrating with Oracle Maxymiser stands out as an essential value add.

Simple Forms Result in Big Conversions


WhichTestWon is a resource for those interested in CRO, in particular A/B and multivariate testing. With just one form field change, Fathom’s talented conversion rate optimization (CRO) team was able to increase leads 70% for one of our clients. This simple A/B test case study was selected as a great example of conversion optimization by Which Test Won and featured on their homepage this week.

Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.

Modern Marketing

The Oracle Marketing Cloud’s cross-channel platform announced multivariate testing for email.

Comcast’s Dan Keir Puts Innovation To The Test


From simple A/B testing to more complex multivariate tests, it is imperative companies embrace a culture of test and learn as part of their DNA. Conduct multivariate testing : A fractional factorial test design allows you to test hundreds of combinations with a fraction of the test cells.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee


New businesses strategies have many variables; is there anyone in the company skilled in Boolean Algebra and spreadsheets to create a multivariable cash flow and rate of return model?

5 Tips to Get the Most out of Your Pardot Campaigns


Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms.

Manual Tasks are Killing Demand Generation! Here’s What we are Doing About it


It provides predictable ROI for B2B digital advertising through the use of artificial intelligence, by automatically performing precise targeting, pretargeting, and multivariate testing, and campaign execution at a rate and scope not possible by humans. Multivariate Experimentation Analytics.

Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018


If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. Now, CMOs are taking AI a step further, using it to conduct massive multivariate tests and execute marketing campaigns at an unprecedented scale. This week we’ve landed on the East Coast for MarTech 2018. The event runs through tomorrow, October 3rd at the Hynes Convention Center in Boston.

Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018


If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. This week we’ve landed on the East Coast for MarTech 2018.