Use Multivariate Testing to Optimize Everything from Emails to Blogs

Kapost

Every marketer knows customer preferences change with the wind, so keep a finger on what’s hot—or better yet, try a little multivariate testing. The post Use Multivariate Testing to Optimize Everything from Emails to Blogs appeared first on Kapost Content Marketing Blog.

Is Taguchi Good for Multivariate Testing?

Customer Experience Matrix

Tags: multivariate testing

QualPro Applies Multivariate Testing to Marketing

Customer Experience Matrix

As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process. Without a systematic approach, it’s impossible to understand or predict the long-term impact of changes in the Customer Experience.

The Critical Difference Between A/B and Multivariate Tests

Hubspot

What's the difference between A/B tests and multivariate tests? What Is a Multivariate Test? When you perform a multivariate test, you are not testing a different version of a web page like you are with an A/B test. Should I Use an A/B Test or a Multivariate Test?

Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*.

Sales Lead Insights

I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. How to convince your boss (or the CEO) to let you run tests. What to test (and what not to bother testing).

The 24 Best Email Marketing Tools

Webbiquity

23) A/B Split and Multivariate Test Duration Calculator. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.

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3 Reasons Online Customers Never Return

Buzz Marketing for Technology

Let the actions of your visitors show you what works and what doesn’t using A/B and multivariate testing. Personalization a/b testing Multivariate Testing mvtPosted in Personalization.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Building on initial multivariate testing and website optimization programs that lead to increased site traffic, interaction and sales, those leaders roll out a variety of page and site variants to different customer segments to attain increasingly nuanced results and metrics.

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. behavioral targeting Customer Experience Online Shopping Customer Centric etail Forrester Multivariate testing online shopping ZMOT

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. (“You’re

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands.

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI Posted in Business Intelligence Testing.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing a/b testing CMO CRM ecom ecommerce Multivariate Testing savvy CMO segmentation Strategy

Reinventing the Fathom Website with Creative Conversion

Fathom

With the help of Visual Website Optimizer , a multivariate conversion testing software, we put the two variations of the homepage face-to-face in a battle of conversion glorification.

Operational Systems Should Be Designed with Testing in Mind

Customer Experience Matrix

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. I don’t mean to suggest that existing multivariate testing systems should replace operational systems. Tags: web analytics multivariate testing customer experience management analytics tools A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems.

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The Essential Guide to Split Testing Your Landing Pages

Ontraport

There are two primary ways to split test your landing pages: A/B testing and multivariate testing. They have different benefits and purposes, but they both give you valuable insight into the performance of your pages. The post The Essential Guide to Split Testing Your Landing Pages appeared first on The ONTRAPORT Blog. Marketing Tracking

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization

SiteSpect Does Web Tests without Tags

Customer Experience Matrix

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targeting SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space.

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Proving the Value of Site Optimization

Customer Experience Matrix

Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics

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When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

Modern B2B Marketing

When I have more time and the luxury of automating analytics, I’ll move forward with a multivariate test. B2B Marketing Modern B2B Marketing Testing Thought Leader Interviews A/B testing b2b marketing Multivariate Testing

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[Press Release] Convert Experiences, Personalization and New Pricing

Convert

July 11, 2016 – Convert.com, the most affordable leading A/B & Multivariate testing software for enterprise and eCommerce agencies launches Personalization.

Real-Time Creative (RTC)

Adacado

Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads.

[Infographic] 21 Things You Didn’t Know About Search Ads

Convert

The goal of this post is to introduce our readership to the type of A/B and multivariate testing that can take. A/B testing and optimization is an important process for almost all digital companies. Most marketers focus on optimization through landing pages exclusively but ignore improvements that can take place at the ad creative level. Blogs Infographics

Getting Started with A/B Testing: What, Why and How

Salesfusion

To answer that question, you’ll need to move beyond the A/B testing model and into the multivariate testing space. The difference between A/B testing and multivariate testing is the number of test versions in play. Do your leads respond better to a red button or a blue button?

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Comcast’s Dan Keir Puts Innovation To The Test

ERDM

From simple A/B testing to more complex multivariate tests, it is imperative companies embrace a culture of test and learn as part of their DNA. Conduct multivariate testing : A fractional factorial test design allows you to test hundreds of combinations with a fraction of the test cells.

Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018

Metadata

If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. Now, CMOs are taking AI a step further, using it to conduct massive multivariate tests and execute marketing campaigns at an unprecedented scale. This week we’ve landed on the East Coast for MarTech 2018. The event runs through tomorrow, October 3rd at the Hynes Convention Center in Boston.

Simple Forms Result in Big Conversions

Fathom

WhichTestWon is a resource for those interested in CRO, in particular A/B and multivariate testing. With just one form field change, Fathom’s talented conversion rate optimization (CRO) team was able to increase leads 70% for one of our clients. This simple A/B test case study was selected as a great example of conversion optimization by Which Test Won and featured on their homepage this week.

Built-in Capabilities Make Sophisticated Testing Drag-and-Drop Easy

Modern Marketing

The Oracle Marketing Cloud's Multivariate Testing capability dramatically expands upon basic A/B Testing. “Test, test, test.”

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Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018

Metadata

If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. This week we’ve landed on the East Coast for MarTech 2018.

5 Tips to Get the Most out of Your Pardot Campaigns

Fathom

Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms.

10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

Experiment with bandit and multivariate tests. Of course, if you’ve got a lot of traffic, consider a multivariate test. But if you do need to break out the big guns, and you’ve got the traffic, consider a multivariate test. Want to optimize your optimization efforts?

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Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.

Modern Marketing

The Oracle Marketing Cloud’s cross-channel platform announced multivariate testing for email.

Three questions travel marketers should ask to create the right customer experience

Modern Marketing

Yotel, a new breed of hotel featuring innovative technology and design , harnessed the power of A/B and multivariate testing, defined a testing roadmap, and achieved a marked increase in conversions. It is no secret that travel is one of the most mature online markets in the UK.

5 Skills Marketers Will Need to Succeed

Modern Marketing

A/B and multivariate testing can quickly reveal that you don’t have one Uber-persona - maybe you have three or four and they respond to different messaging strategies. The marketing landscape is shifting rapidly and marketers will need new skills in order to compete.

REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

Then there’s optimization techniques that perfect campaigns through multivariate testing. By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

By A/B and multivariate testing these homepage elements in various combinations, marketers can discern which elements are contributing to a higher conversion rate, and which are contributing to the high bounce rates.

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The New York Times Discovers That Marketers Use Science

Customer Experience Matrix

The specific examples it will be familiar to any marketing professional: carefully tracking shoppers’ paths through a store; analyzing physiological reactions to advertisements; and using multivariate test designs to assess ad components. This means we need something similar to multivariate test design to help manage the customer experience. Today’s New York Times carried an article on the use of science by marketers, although this is not exactly news.

Artificial Intelligence Hits the Digital Campaign Market

Bluetext

By employing multivariate testing methods in advertising, marketers can test all of the traditional elements of an ad campaign – imagery, headlines, Call-to-Actions (CTAs), and color – and add the mountain of consumer data into an AI engine that will deliver the right ad to the right person at the right time in the right place. The best Mad Men of 2019 will use multivariate testing to serve unique combinations of each variable in a single ad for a single category of user.

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018

Modern Marketing

From bringing the first Orchestration Canvas to market in 2009, to introducing email marketers to the first productized Multivariate Testing and Send Time Optimization capabilities in more recent years, Oracle takes pride in being an email technology innovator. “Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.” ” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218.

Agile marketing and the need for speed

Biznology

There are all sorts of ways to make the testing go faster, everything from agile software development to multivariate testing. Photo credit: Wikipedia. Some of you know that my second book is called Do It Wrong Quickly , and this post is about the quickly part.