Convert

JANUARY 21, 2019

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests.

Multivariate 63

Multivariate Test A/B Experience 63

Kapost

AUGUST 21, 2017

Every marketer knows customer preferences change with the wind, so keep a finger on what’s hot—or better yet, try a little multivariate testing. The post Use Multivariate Testing to Optimize Everything from Emails to Blogs appeared first on Kapost Content Marketing Blog.

Multivariate 85

Multivariate Test Optimization Email 85

Convert

JANUARY 21, 2019

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests.

Multivariate 60

Multivariate Test A/B Experience 60

Webbiquity

MAY 23, 2019

Multivariate and A/B testing : With AI, you can create more robust tests, so you can recognize performance variations and make adjustments more quickly and precisely. Guest post by Jess Andriani.

Email 275

Email Multivariate Test CTR 275

Customer Experience Matrix

MARCH 19, 2007

Tags: multivariate testing

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Multivariate Test Vendor Interactive 120

Customer Experience Matrix

OCTOBER 23, 2006

As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process. Without a systematic approach, it’s impossible to understand or predict the long-term impact of changes in the Customer Experience.

Multivariate 120

Multivariate Test Consulting Statistics 120

Webbiquity

FEBRUARY 2, 2017

23) A/B Split and Multivariate Test Duration Calculator. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.

Tools 285

Tools Email Best Multivariate 285

Sales Lead Insights

SEPTEMBER 17, 2009

I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. How to convince your boss (or the CEO) to let you run tests. What to test (and what not to bother testing).

Multivariate 136

Multivariate A/B Test Landing Page 136

Buzz Marketing for Technology

MARCH 13, 2013

Let the actions of your visitors show you what works and what doesn’t using A/B and multivariate testing. Personalization a/b testing Multivariate Testing mvtPosted in Personalization.

Online 262

Online Multivariate A/B Customer 262

Buzz Marketing for Technology

NOVEMBER 7, 2012

Building on initial multivariate testing and website optimization programs that lead to increased site traffic, interaction and sales, those leaders roll out a variety of page and site variants to different customer segments to attain increasingly nuanced results and metrics.

Conversion 268

Conversion Online Multivariate Test 268

Biznology

JUNE 1, 2017

You use A/B or multivariate testing. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.

Search Engine 139

Search Engine Sites Search Clickthrough 139

Buzz Marketing for Technology

SEPTEMBER 12, 2012

A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. behavioral targeting Customer Experience Online Shopping Customer Centric etail Forrester Multivariate testing online shopping ZMOT

Online 258

Online Multivariate Forrester Test 258

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. (“You’re

Test 203

Test Multivariate A/B Conversion Rate 203

Buzz Marketing for Technology

APRIL 10, 2013

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands.

Traffic 219

Traffic Conversion Multivariate Test 219

Buzz Marketing for Technology

APRIL 30, 2013

Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI Posted in Business Intelligence Testing.

Multivariate 252

Multivariate Test Forrester Merchandising 252

RebelMouse

APRIL 18, 2019

Native Multivariate Testing. RebelMouse natively supports server-side rendering of multivariate layouts. Learn More: Multivariate Testing. Developers Multivariate testing Layout and design tool Layouts Site design Lean content platform for developers

CPO 52

CPO Product Multivariate Proposal 52

Buzz Marketing for Technology

MAY 15, 2013

Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing a/b testing CMO CRM ecom ecommerce Multivariate Testing savvy CMO segmentation Strategy

Ecommerce 218

Ecommerce CMO Test Multivariate 218

Fathom

JANUARY 16, 2014

With the help of Visual Website Optimizer , a multivariate conversion testing software, we put the two variations of the homepage face-to-face in a battle of conversion glorification.

Creative 146

Creative Conversion Websites Multivariate 146

Customer Experience Matrix

APRIL 11, 2007

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. I don’t mean to suggest that existing multivariate testing systems should replace operational systems. Tags: web analytics multivariate testing customer experience management analytics tools A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems.

Test 120

Test Design Multivariate Rules 120

Customer Experience Matrix

JULY 14, 2009

Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization

Analytics 120

Analytics Multivariate Vendor Tagging 120

Customer Experience Matrix

MARCH 13, 2007

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targeting SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space.

Test 120

Test Multivariate Insert Tagging 120

Modern B2B Marketing

JUNE 7, 2012

When I have more time and the luxury of automating analytics, I’ll move forward with a multivariate test. B2B Marketing Modern B2B Marketing Testing Thought Leader Interviews A/B testing b2b marketing Multivariate Testing

Test 98

Test Sample Multivariate A/B 98

Ontraport

JULY 8, 2018

There are two primary ways to split test your landing pages: A/B testing and multivariate testing. They have different benefits and purposes, but they both give you valuable insight into the performance of your pages. The post The Essential Guide to Split Testing Your Landing Pages appeared first on The ONTRAPORT Blog. Marketing Tracking

Landing Page 74

Landing Page Multivariate Test A/B 74

Customer Experience Matrix

MARCH 20, 2007

Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics

Sites 120

Sites Optimization Multivariate Test 120

Convert

AUGUST 17, 2016

July 11, 2016 – Convert.com, the most affordable leading A/B & Multivariate testing software for enterprise and eCommerce agencies launches Personalization.

Multivariate 52

Multivariate Price Pricing Press 52

Convert

MARCH 29, 2016

The goal of this post is to introduce our readership to the type of A/B and multivariate testing that can take. A/B testing and optimization is an important process for almost all digital companies. Most marketers focus on optimization through landing pages exclusively but ignore improvements that can take place at the ad creative level. Blogs Infographics

Multivariate 48

Multivariate A/B Landing Page Test 48

Adacado

JANUARY 25, 2017

Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads.

Creative 40

Creative Multivariate Display Test 40

Webbiquity

JULY 16, 2019

New businesses strategies have many variables; is there anyone in the company skilled in Boolean Algebra and spreadsheets to create a multivariable cash flow and rate of return model?

Multivariate 157

Multivariate Small Business Training Report 157

Fathom

AUGUST 22, 2013

WhichTestWon is a resource for those interested in CRO, in particular A/B and multivariate testing. With just one form field change, Fathom’s talented conversion rate optimization (CRO) team was able to increase leads 70% for one of our clients. This simple A/B test case study was selected as a great example of conversion optimization by Which Test Won and featured on their homepage this week.

Conversion 91

Conversion Multivariate A/B Stats 91

Modern Marketing

NOVEMBER 18, 2015

The Oracle Marketing Cloud's Multivariate Testing capability dramatically expands upon basic A/B Testing. “Test, test, test.”

Test 189

Test Multivariate A/B Loyalty 189

ERDM

JUNE 21, 2018

From simple A/B testing to more complex multivariate tests, it is imperative companies embrace a culture of test and learn as part of their DNA. Conduct multivariate testing : A fractional factorial test design allows you to test hundreds of combinations with a fraction of the test cells.

Multivariate 65

Multivariate Test A/B B2C 65

Metadata

MARCH 28, 2019

It provides predictable ROI for B2B digital advertising through the use of artificial intelligence, by automatically performing precise targeting, pretargeting, and multivariate testing, and campaign execution at a rate and scope not possible by humans. Multivariate Experimentation Analytics.

Demand Generation 52

Demand Generation Multivariate Demand API 52

Metadata

OCTOBER 1, 2018

If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. Now, CMOs are taking AI a step further, using it to conduct massive multivariate tests and execute marketing campaigns at an unprecedented scale. This week we’ve landed on the East Coast for MarTech 2018. The event runs through tomorrow, October 3rd at the Hynes Convention Center in Boston.

Multivariate 54

Multivariate A/B Test Forecast 54

Fathom

MAY 26, 2015

Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms.

Multivariate 110

Multivariate Campaign Landing Page Test 110

Metadata

OCTOBER 1, 2018

If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. This week we’ve landed on the East Coast for MarTech 2018.

Multivariate 52

Multivariate A/B Test Forecast 52

Modern Marketing

NOVEMBER 18, 2015

The Oracle Marketing Cloud’s cross-channel platform announced multivariate testing for email.

Channel 190

Channel Multivariate SMS Profiling 190

ViewPoint

FEBRUARY 4, 2014

Then there’s optimization techniques that perfect campaigns through multivariate testing. By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach.

Content Marketing 300

Content Marketing Multivariate BtoB Content 300