How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
FEBRUARY 25, 2016
Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. When we create lots of TYPES of content: white papers, blogs, webinars, assessments, calculators, surveys, etc., Bored of the 40 page white paper? Let’s go back to basics: your core white paper.